Texas A&M
Texas A&M is hiring: Social Media Manager in College Station
Texas A&M, College Station, TX, US, 77840
Social Media Manager
This position serves as a social media content creator and manager for social media platforms managed by the Office of Marketing & Communications. Additionally, this position serves as a liaison between System Offices and social media managers for all A&M System member institutions.
Responsibilities:
- Manages day-to-day content creation on System Offices-managed social media platforms and channels, including but not limited to Facebook, X, Instagram, and LinkedIn.
- Manages, directs, and guides vision for projects with various photo, video, graphic, and multimedia production teams to create and curate key social media content to reach intended audiences.
- Develops marketing and social media strategies to elevate the A&M System's online and traditional media exposure, including collaborating with digital strategy personnel to maximize material through digital platform production and identifying key influencers.
- Trains, teaches, mentors, and consults with key A&M System stakeholders regarding day-to-day social media best practices, strategy, and implementation.
- Works to ensure member institutions' social media platforms are deployed in coordinated efforts.
- Actively assists with facilitating the System Social Media Council under the direction of the Director of Marketing & Communications.
- Monitors, listens, responds, and reports on online conversations. Develops and expands existing online communities.
- Participates in training and professional development sessions to maintain mastery of social media channels and emerging social media trends.
Education and Experience:
- Bachelor's degree in communications or equivalent combination of education and experience.
- Three years of related experience including two years of related supervisory experience.
Knowledge, Skills and Abilities:
- Strong written and verbal communications skills.
- Demonstrated ability to successfully manage projects.
- Ability to work professionally and harmoniously in a service-oriented position.
- Self-motivation and ability to manage time efficiently, as well as make quick decisions, with minimal supervision.
- Proficiency/mastery social media channels and emerging social media trends.
- Proven ability to create content specifically for social media communication.
- Ability to multi-task and work cooperatively with others.
Preferred Qualifications:
- Bachelor's degree in communications, marketing, or public relations.
- Five years of relevant experience in online and social media communications and marketing experience.
- Experience in content strategy.
- Experience participating in management, planning, and executing communications plan with regards to digital communications.
- Proficiency/mastery of current Adobe Creative Suite, including Photoshop and InDesign.
- Working knowledge of content management systems like WordPress.
Other Requirements:
- This is a security-sensitive position and is restricted to U.S. citizens and legal permanent residents only. Only complete applications will be considered for employment at The Texas A&M System Offices. Incomplete job application data could result in your application being rejected without an option to reapply. A cover letter and resume may be required in addition to a completed employment application.
- All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
- Equal Opportunity/Veterans/Disability Employer.