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Texas A&M

Texas A&M is hiring: Social Media Manager in College Station

Texas A&M, College Station, TX, US, 77840

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Social Media Manager

This position serves as a social media content creator and manager for social media platforms managed by the Office of Marketing & Communications. Additionally, this position serves as a liaison between System Offices and social media managers for all A&M System member institutions.

Responsibilities:

  • Manages day-to-day content creation on System Offices-managed social media platforms and channels, including but not limited to Facebook, X, Instagram, and LinkedIn.
  • Manages, directs, and guides vision for projects with various photo, video, graphic, and multimedia production teams to create and curate key social media content to reach intended audiences.
  • Develops marketing and social media strategies to elevate the A&M System's online and traditional media exposure, including collaborating with digital strategy personnel to maximize material through digital platform production and identifying key influencers.
  • Trains, teaches, mentors, and consults with key A&M System stakeholders regarding day-to-day social media best practices, strategy, and implementation.
  • Works to ensure member institutions' social media platforms are deployed in coordinated efforts.
  • Actively assists with facilitating the System Social Media Council under the direction of the Director of Marketing & Communications.
  • Monitors, listens, responds, and reports on online conversations. Develops and expands existing online communities.
  • Participates in training and professional development sessions to maintain mastery of social media channels and emerging social media trends.

Education and Experience:

  • Bachelor's degree in communications or equivalent combination of education and experience.
  • Three years of related experience including two years of related supervisory experience.

Knowledge, Skills and Abilities:

  • Strong written and verbal communications skills.
  • Demonstrated ability to successfully manage projects.
  • Ability to work professionally and harmoniously in a service-oriented position.
  • Self-motivation and ability to manage time efficiently, as well as make quick decisions, with minimal supervision.
  • Proficiency/mastery social media channels and emerging social media trends.
  • Proven ability to create content specifically for social media communication.
  • Ability to multi-task and work cooperatively with others.

Preferred Qualifications:

  • Bachelor's degree in communications, marketing, or public relations.
  • Five years of relevant experience in online and social media communications and marketing experience.
  • Experience in content strategy.
  • Experience participating in management, planning, and executing communications plan with regards to digital communications.
  • Proficiency/mastery of current Adobe Creative Suite, including Photoshop and InDesign.
  • Working knowledge of content management systems like WordPress.

Other Requirements:

  • This is a security-sensitive position and is restricted to U.S. citizens and legal permanent residents only. Only complete applications will be considered for employment at The Texas A&M System Offices. Incomplete job application data could result in your application being rejected without an option to reapply. A cover letter and resume may be required in addition to a completed employment application.
  • All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
  • Equal Opportunity/Veterans/Disability Employer.