Digital Advertising Specialist Job at Xylem Robotics in Stafford

Overview

Digital Advertising Specialist at Xylem Robotics

This role requires a strategic thinker and a self-starter who thrives in startup environments. You will be supporting multiple companies in various stages of development across industries and work directly with the Founder and CEOs. If you want to build out your skill set, this is the place to do it.

Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads (Search, Display, YouTube) and Facebook/Meta Ads (Facebook, Instagram, Audience Network), LinkedIn, etc.
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities.
• Create compelling ad copy, creatives, and testing variations to improve CTR and conversion rates.
• Monitor daily campaign performance, adjusting bids, budgets, and targeting to maximize ROI.
• Implement A/B testing for ad creatives, landing pages, and audience segments.
• Track, measure, and report campaign performance with Google Analytics, Facebook Ads Manager, and other reporting tools.
• Manage and optimize conversion tracking, pixels, and event setup.
• Stay up to date with PPC trends, platform updates, and best practices.
• Collaborate with marketing and design teams to align paid strategies with overall brand goals.

Qualifications

• 2+ years proven experience managing Google Ads / Meta Ads / LinkedIn campaigns with measurable ROI.
• Strong understanding of CPC, CPM, CPA, ROAS, CTR, and other key PPC metrics.
• Proficiency with Google Ads Manager, Facebook Ads Manager, and Google Analytics.
• Experience with remarketing, lookalike audiences, and advanced targeting strategies.
• Strong analytical skills and ability to translate data into actionable insights.
• Knowledge of landing page optimization, funnels, and conversion rate optimization (CRO).
• Ability to manage multiple campaigns and budgets simultaneously.
• Google Ads and/or Facebook Blueprint certifications are a plus.
• Basic Adobe Creative Suite ability and basic video editing skills.

Education

• Bachelor's Degree in Sciences, Psychology, or Marketing

Company Description

Xylem Robotics makes robotics for emerging market manufacturing supply chains.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales

Compensation

• Salary ranges observed: Houston, TX $66,000-$72,000; $55,000-$60,000; $87,480-$131,280; $54,000-$58,000; $50,000-$60,000; $63,000-$67,000

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