Content Marketing Manager Job at Leapfrog Brands in Chicago

Overview

Join to apply for the Content Marketing Manager role at Leapfrog Brands.

We’re looking for a creative, organized, and strategic Content Marketing Manager to take full ownership of our content planning, asset creation workflows, and cross-channel storytelling. This role will lead the development of a cohesive content calendar, manage creative briefs, oversee organic and paid TikTok initiatives, and ensure all content aligns with our brand vision. You’ll collaborate closely with the design, marketing, and e-commerce teams to deliver compelling content that drives engagement, conversions, and brand loyalty.

About The Role

We’re seeking a candidate who can own the end-to-end content process across channels, maintain brand standards, and drive results through storytelling and optimization.

What You’ll Do

• Own and manage the content calendar across social media, email, and other digital platforms, ensuring timely, consistent, and engaging storytelling throughout the year.
• Plan monthly and seasonal content themes that align with business priorities, seasonal campaigns, and brand initiatives, while coordinating with cross-functional partners.
• Lead TikTok organic and paid content workflows, including ideation, production oversight, posting schedules, performance analysis, and ongoing creative optimization.
• Write detailed, actionable creative briefs for social posts, email campaigns, paid ads, and website banners that set clear objectives, brand tone, and asset specifications.
• Partner closely with the creative team to review, provide constructive feedback, and approve content, ensuring all deliverables meet brand standards and performance goals.
• Support social media marketing by aligning content themes with posting schedules, engagement tactics, and channel-specific best practices.
• Collaborate with other members of the marketing team to develop campaign concepts, brief creative assets, and refine messaging for engagement and conversions.
• Coordinate with e-commerce to deliver website content updates and participate in DTC testing initiatives to improve user experience and sales performance.
• Maintain an organized digital asset management system to track, archive, and provide easy access to approved creative assets for all stakeholders.
• Ensure strict adherence to brand guidelines in every piece of content across all channels to maintain a cohesive, recognizable brand presence.

Who You Are

• 5+ years of experience in content marketing, brand marketing, or digital marketing roles.
• Proven success managing a multi-channel content calendar for both brand storytelling and conversion-focused initiatives.
• Strong ability to create clear, concise, and results-driven creative briefs and provide actionable feedback to creative teams.
• Experience with TikTok (organic and paid), Instagram, and email marketing platforms, with an understanding of best practices and trends.
• Excellent project management, communication, and collaboration skills to work effectively across teams.
• Highly organized, detail-oriented, and comfortable in a fast-paced, deadline-driven environment.
• Bonus: experience with paid social strategy, e-commerce marketing, and A/B testing methodologies.

Benefits At Leapfrog

• 15 days Paid Time Off in your first year, with an additional day each year thereafter (up to 25 days), plus company-paid sick days, holidays, and parental leave options
• Medical, dental, and vision insurance, commuter benefits, and additional voluntary benefits
• Annual bonus payouts for all salaried employees, and up to a 5% 401(k) match with no vesting period
• Summer Fridays – half days every Friday from Memorial Day to Labor Day

Leapfrog is currently operating under a hybrid work model. This position will report on-site to our Lincoln Park office at least 2 days per week. Additional in-office days may be required based on business needs. Please do not apply if you are not comfortable with a hybrid work model.

Leapfrog Brands is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We recruit, hire, train and promote qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Please note, we are unable to offer sponsorship or relocation for this position, and all new hires will be required to verify their employment eligibility through the DHS E-Verify program.

Salary Band

80-95K plus bonus, full-time, salaried, exempt, hybrid. The pay range for this role is 80,000 - 95,000 USD per year (Chicago, IL).

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Manufacturing