Account Execuitve Earned & Influencer Job at DEVRIES GLOBAL in New York

Overview

Account Executive Earned & Influencer role at DEVRIES GLOBAL – New York office (hybrid). Focus on earned media and influencer components for beauty and CPG brands. DeVries is a mid-sized, culture-first communications agency with a global footprint across North America, Europe and Asia.

We are looking for an Account Executive with earned and influencer experience to join our New York office (hybrid), across beauty and CPG brands.

Responsibilities

• Client: Work with the client on tactical programs; follow through on approved media strategies and communicate progress, updates and challenges to senior team members and/or clients; participate in client meetings and presentations; provide basic client counsel; oversee maintenance of client product/inventory closet.
• Media: Monitor media outlets for coverage of client news and competitor developments; track and maintain media placements; draft media relations materials (press releases, fact sheets, bios, FAQs, etc.); generate story ideas and topic angles; understand industry issues affecting the client; understand clients\' media objectives/priorities and identify/pitch appropriate outlets; counsel clients and provide feedback; demonstrate knowledge of media pitching and proactively ideate new angles; manage event logistics (e.g., satellite media tours, desk side briefings, editor events); manage external vendors; have base knowledge of social media trends and brand activity related to PR.
• Influencer: Support partnerships with talent/talent agents from negotiation/contract phase through campaign completion, including liaising with talent and client(s) on content approvals; work with legal to create and execute influencer contracts; foster relationships with digital influencers for paid partnerships and earned coverage; create and manage influencer database; execute influencer mailers.
• Writing: Develop proposals, releases, customer profiles, and other press materials; proof and edit client documents; compose basic media plans and contribute to plan development; draft program recaps and reports.
• Team Participation: Serve as a role model and mentor to junior team members; participate in agency development and assist with new business; balance workload between projects and account staff to meet deadlines; communicate frequently with managers; delegate work to interns and junior staff; provide feedback for performance reviews as needed; participate in internal and external meetings and industry functions.

Qualifications

Education
Bachelor's Degree

Professional Experience
2 - 4 years related professional experience

Success Factors

• Strong oral and written business communication skills
• Proven media skills with strong relevant media contacts
• Demonstrates potential to lead projects and interact with clients
• Ability to anticipate client and team needs
• Complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Strong commitment and dedication to the agency\'s success as well as personal career
• Desire to pursue learning and self development; participates in required and voluntary professional development programs
• Consistently meets deadlines
• Attentive to detail and quality
• Solves problems; demonstrates eagerness to learn and be involved in account/agency opportunities
• Proficient in Microsoft Office, Internet, social platforms, Muck Rack, Cision, etc.

Salary: $55,000-$65,000

DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate\'s background, relevant experience, and qualifications.

DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Seniority level: Entry level

Employment type: Full-time

Job function: Sales and Business Development

Industries: Public Relations and Communications Services