DEVRIES GLOBAL is hiring: Senior Account Executive, Influencer Marketing in New

Overview

We are looking for a Senior AE, Influencer Marketing Specialist to join our New York office (hybrid), across beauty and CPG brands.

This range is provided by DEVRIES GLOBAL. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $90,000.00/yr

Role and responsibilities

• Become a key member of the agency’s influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry
• Develop comprehensive influencer strategies across industries, verticals, and brand programs
• Recommend the optimal influencer approach relevant to a client’s program objectives, including demonstrating how the influencers you recommend align with a client’s target audience
• Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs
• Create meaningful relationships with online influencers to deliver above and beyond content and engagement for clients
• Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
• Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy
• Identify creative ways to break through with influencers through earned tactics
• Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings

Education

Education: Bachelor’s Degree

Professional experience

• Professional experience:
• 3-5+ years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs
• Excellent verbal, written, presentation and problem-solving skills
• Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools
• Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTube
• Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
• Experience working with cross-functional and IAT partners to incorporate influencer plans into 360 programs
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Public Relations and Marketing
• Industries
• Public Relations and Communications Services

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