DeVries Public Relations Inc. is hiring: Senior Account Executive Digital Influe

Overview

Senior Account Executive Digital Influencer Specialist — New York, New York, United States

DeVries is a mid-sized, culture-first communications agency with a global footprint across three regions: North America, Europe and Asia. Our HQ is in New York City with offices in Beijing, Berlin, Hong Kong, Shanghai, Singapore and Taipei. We decode culture to unlock sustained, meaningful influence for brands.

We are looking for a Senior AE, Influencer Marketing Specialist to join our New York office (hybrid), focusing on beauty and CPG brands.

The Senior AE, Influencer Marketing Specialist has command of the digital media and influencer landscape, experience in digital strategy and content creation, client services and account management, and keeps a finger on the pulse of consumer and pop-culture/societal trends that affect consumer behavior.

Responsibilities

• Become a key member of the agency’s influencer team, participate in new business opportunities, and identify new trends, POVs and thought leadership related to the industry
• Develop comprehensive influencer strategies across industries, verticals, and brand programs
• Recommend the optimal influencer approach relevant to a client’s program objectives, including alignment with the client’s target audience
• Regularly identify and vet new and up-and-coming influencers for current, future, short- and long-term programs
• Create meaningful relationships with online influencers to deliver above-and-beyond content and engagement for clients
• Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
• Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy
• Identify creative ways to break through with influencers through earned tactics
• Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings

Education & Professional Experience

• 3-5+ years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs
• Excellent verbal, written, presentation and problem-solving skills
• Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools
• Experience creating and executing paid social and digital campaigns across channels such as TikTok, Snapchat, Twitter, Instagram, Facebook, Pinterest, and YouTube
• Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
• Experience working with cross-functional and IAT partners to incorporate influencer plans into 360 programs
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives

Salary and benefits are described in the job posting by the employer and will depend on factors such as experience and qualifications.

Equal Opportunity

DeVries is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, national origin, protected veteran status, disability, sexual orientation, gender identity, marital status or citizenship status.

We provide accommodations in the recruitment process. If you need assistance, contact us at JobAppAccommodation@ipgdxtra.com. Messages unrelated to accommodations may not be answered due to volume.

Voluntary Self-Identification

For government reporting purposes we ask candidates to respond to the below self-identification survey. Completion is voluntary and will not affect the hiring process.

We do not discriminate on the basis of protected status. Some information may be requested to support government reporting requirements; this information will be kept confidential.