Zimmerman Advertising is hiring: Media Planner, Automotive in Miami

Overview

The Media Planner, Automotive plans, negotiates, and executes digital media campaigns. This role participates in day-to-day planning and analysis and maintains strong relationships with media vendors, automotive clients, and partner agencies. Responsibilities focus on delivering timely, high-quality deliverables such as Media Plans, POVs, and related analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to the overall Automotive client media plan. Plan digital media campaign strategy in tandem with the traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns including Digital Display (rich and standard), Online Radio, Video, Mobile Display, Online Gaming
• Collaborate with paid search and SEO teams to manage internal communications, performance reporting, and budget allocation for assigned accounts
• Under the direction of the Digital Media Supervisor, organize, implement, and control the day-to-day media planning development process, including coordination among assistants
• Oversee and train assistant-level staff and support their growth and development
• Under the direction of the Digital Media Supervisor, present recommendations, POVs, and analyses to Automotive clients and Account Service personnel, and deliver performance reporting to clients on a regular basis (often weekly)
• Use digital media tools to research and plan client campaigns, including competitive analysis and site traffic and demographic concentrations
• Manage client media billing approval and invoice reconciliations

Qualifications

• Bachelor’s degree in business, marketing, advertising, or related field
• 2+ years media planning experience; experience in Media/Agency, Digital and Traditional media (TV, Cable, Radio) is highly preferred
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word, and PowerPoint
• Experience in retail, client-facing operations is desirable
• Full-service agency experience preferred
• Working knowledge of ad servers
• Experience supporting Automotive clients

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising and Marketing

Industries

• Advertising Services and Marketing Services

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