Associate, Paid Media Job at Resolute Digital, a Weber Shandwick Company in New

Overview

Resolute is a global agency specializing in paid media, performance marketing, and measurement. Through innovative audience development and precise data segmentation, Resolute helps brands create meaningful connections with their target audiences and communities.

Resolute is built to harness the power of modern media intelligence. As an agile agency led by top-tier paid media experts and backed by the leading earned-first collective, we seamlessly integrate buying power, data, and technology with the precision and adaptability of a boutique firm.

Role and Responsibilities

Role and Responsibilities

The Associate, Paid Planning & Buying executes day-to-day digital and traditional media planning/buying and client service activities for assigned accounts, with an emphasis on digital media management. Must be a problem solver and professional in all communications inside the agency and with clients. Associates should bring strong interpersonal communication, collaborative spirit, and solution-oriented thinking to deliver strategic support to client work.

Media Planning/Buying

• Reviews client media briefs and initiates the planning process
• Creates Request for Proposal (RFP) and develops a vendor consideration list to meet brief requirements
• Reviews vendor RFPs and filters/compiles the most compelling proposals
• Supports development of holistic media plan recommendations that deliver on client media objectives
• Supports development of internal or external presentation materials and adapts/finalizes based on feedback
• Supports financial management by managing campaign pacing and assisting in monthly billing processes
• Collaborates with brand or agency creative teams to outline ad specifications and trafficking instructions to ensure creative is delivered to spec and supports media activation
• Coordinates with Analytics and Ad Ops for tagging/reporting requirements
• Assists with campaign reporting activities based on agreed client cadence
• Compiles and analyzes relevant metrics to optimize media plans and schedules, and to make sound recommendations
• Manages campaign execution from start to finish in partnership with the account lead
• Supports the needs of direct manager and supporting media team members

External Relationship Management

• Assists account lead in maintaining and growing relationships with internal stakeholders and clients
• Participates in internal and external client meetings and presentations as needed
• Works closely with vendors to develop productive relationships that drive results for clients
• Stays ahead of latest innovations and media marketplace trends, sharing experience in a collaborative and consultative manner

Qualifications

• Strong interpersonal and communication skills to develop and maintain collaborative relationships with clients and Resolute team leads, Finance, and outside vendors
• Strong organizational skills, attention to detail and project management ability
• Media planning and buying experience in one or more of the following: Social Media, programmatic, Digital Video, TV, Radio digital audio, print, OOH, local media
• Willingness to explore and execute all forms of media
• 1 year of experience or relevant internship experience

Compensation and Benefits

• Salary NYC: $52,400 – $55,000
• Weber Shandwick benefits: Medical, Vision, 401k (with employer match), Tuition Reimbursement, Juice Money – $60 monthly health/nutrition stipend, Short-Term Disability, Paid Employee Family Leave, Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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