AppFolio
Overview
Join to apply for the
Content Strategist
role at
AppFolio . AppFolio is a technology company focused on powering the real estate industry. We’re building innovative content programs to support marketing objectives and drive customer and prospect engagement. We are looking for a Content Strategist to develop and lead new content programs. This role will spearhead the ideation, development, and execution of innovative content programs across formats (video, podcast, written, etc.) to support marketing objectives and target high-value prospect accounts, and support customer marketing growth initiatives. The ideal candidate has hands-on experience leveraging AI-powered tools and AEO/SEO strategies to optimize content for discoverability, engagement, and conversion. This role collaborates with a marketing content team to transform our content strategy. Your impact Innovate Content Program Strategy & Development: Innovate and execute cutting-edge content strategies across channels (video, podcasts, webinars, etc.) to meet customer acquisition and growth objectives. Own planning, production, and distribution of video, webinar, and podcast content, including managing external vendors and internal resources to ensure high-quality output. Collaborate with marketing, sales, and product teams to identify content opportunities and serve as an internal expert on emerging content trends and best practices. Optimize content for maximum engagement: contribute to content creation, write compelling copy, edit and refine content to maintain brand voice and quality standards; leverage AI tools and SEO strategies to enhance discoverability, user engagement, and conversion pathways. Track content program impact: monitor content performance using data analytics, identify areas for improvement, and iteratively refine content strategies to achieve key results. Qualifications At least 3 years of experience in content marketing. Direct experience using AI tools for content development and distribution. Proven experience developing and executing new content programs. Strong understanding of SEO principles and content optimization best practices. Excellent writing, editing, and proofreading skills. Exceptional project management and organizational skills. Strong ability to interpret data to measure content performance. Effective communication and interpersonal skills. Compensation & Benefits: The compensation range for this role is $114,400 - $143,000 base pay, determined by factors including skills, education, experience, and internal equity. This range excludes additional benefits or discretionary bonuses. Regular full-time employees are eligible for benefits. About AppFolio: AppFolio is the technology leader powering the future of the real estate industry. For more information, visit appfolio.com. Equal Opportunity
Statement of Equal Opportunity: AppFolio values diversity in backgrounds and perspectives and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, ancestry, disability, or veteran status.
#J-18808-Ljbffr
Join to apply for the
Content Strategist
role at
AppFolio . AppFolio is a technology company focused on powering the real estate industry. We’re building innovative content programs to support marketing objectives and drive customer and prospect engagement. We are looking for a Content Strategist to develop and lead new content programs. This role will spearhead the ideation, development, and execution of innovative content programs across formats (video, podcast, written, etc.) to support marketing objectives and target high-value prospect accounts, and support customer marketing growth initiatives. The ideal candidate has hands-on experience leveraging AI-powered tools and AEO/SEO strategies to optimize content for discoverability, engagement, and conversion. This role collaborates with a marketing content team to transform our content strategy. Your impact Innovate Content Program Strategy & Development: Innovate and execute cutting-edge content strategies across channels (video, podcasts, webinars, etc.) to meet customer acquisition and growth objectives. Own planning, production, and distribution of video, webinar, and podcast content, including managing external vendors and internal resources to ensure high-quality output. Collaborate with marketing, sales, and product teams to identify content opportunities and serve as an internal expert on emerging content trends and best practices. Optimize content for maximum engagement: contribute to content creation, write compelling copy, edit and refine content to maintain brand voice and quality standards; leverage AI tools and SEO strategies to enhance discoverability, user engagement, and conversion pathways. Track content program impact: monitor content performance using data analytics, identify areas for improvement, and iteratively refine content strategies to achieve key results. Qualifications At least 3 years of experience in content marketing. Direct experience using AI tools for content development and distribution. Proven experience developing and executing new content programs. Strong understanding of SEO principles and content optimization best practices. Excellent writing, editing, and proofreading skills. Exceptional project management and organizational skills. Strong ability to interpret data to measure content performance. Effective communication and interpersonal skills. Compensation & Benefits: The compensation range for this role is $114,400 - $143,000 base pay, determined by factors including skills, education, experience, and internal equity. This range excludes additional benefits or discretionary bonuses. Regular full-time employees are eligible for benefits. About AppFolio: AppFolio is the technology leader powering the future of the real estate industry. For more information, visit appfolio.com. Equal Opportunity
Statement of Equal Opportunity: AppFolio values diversity in backgrounds and perspectives and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, ancestry, disability, or veteran status.
#J-18808-Ljbffr