American Public Media Group
Sr Marketing Specialist, Digital
American Public Media Group, Saint Paul, Minnesota, United States, 55199
Overview
Sr Marketing Specialist, Digital at American Public Media Group (APMG). Responsible for planning, supporting, and executing growth marketing strategies to grow audiences across the APMG portfolio, including MPR News, The Current, YourClassical, APM Studios, Marketplace, and more. Requires solid B2C digital marketing expertise and proactive optimization of campaigns aligned with departmental and enterprise priorities. Responsibilities
Develops strategies to grow digital audiences and achieve business goals Plan and execute marketing campaigns with partner agencies or using self-serve tools like Meta Ads Manager or Google Ads Manage tracking systems for marketing tactics, monitor performance, and report on outcomes Use audience and campaign data to inform strategies Support growth-focused tactics, including A/B testing, SEO, influencer campaigns, organic social campaigns, web promotions, and more Keep teams informed of important creative, media, and business updates related to brands/programs Monitor budgets, billing, and production activity on projects and communicate status to supervisor Develop and share marketing best practices and project learnings with the wider team Required Education and Experience
Bachelor’s degree in marketing, communications, or a related field Minimum of 5 years’ marketing experience Experience implementing multi-dimensional digital marketing projects Experience learning and using a range of digital marketing tools Required Skills, Knowledge and Abilities
Knowledge of marketing strategy and digital marketing tactics with demonstrated expertise in at least three areas (e.g., paid social, paid search, conversion marketing, influencer marketing, digital media planning, content strategy, YouTube marketing, A/B testing, SEO) Proficiency in Meta Ads Manager and Google Ads Knowledge of Google Analytics and other digital metrics; ability to create dashboards and reports in PowerPoint and Excel Ability to learn new tools and processes quickly Copywriting/editing for social/digital channels Strong verbal communication and presentation skills Ability to manage multiple projects with initiative and independence Professionalism, accountability, and resilience Strong organization and planning skills with attention to detail and deadlines Ability to thrive in a fast-paced environment Enthusiasm for the mission of American Public Media Group Preferred Skills and Experience
Familiarity with creative development processes and providing feedback to creative teams Experience with content creation tools (CMS, image/video editing) Experience with Google Search Console Experience working with cross-functional teams Experience managing multiple portfolios Location
St. Paul, MN Application Process
Applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation
Expected compensation range: $70,000 – $85,000 annualized. Exact salary determined by experience, education, location, and internal equity. Application Deadline
Open until filled Reporting To This Position
None Physical Demands and Working Conditions
Must be able to perform essential duties with or without reasonable accommodation Office environment with occasional exposure to varied conditions; standard data entry and prolonged sitting Moderate noise level Occasional exposure to weather conditions Diversity statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, or genetic information, or any other characteristic protected by law. We are committed to hiring a diverse workforce and encourage applicants from diverse groups to apply.
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Sr Marketing Specialist, Digital at American Public Media Group (APMG). Responsible for planning, supporting, and executing growth marketing strategies to grow audiences across the APMG portfolio, including MPR News, The Current, YourClassical, APM Studios, Marketplace, and more. Requires solid B2C digital marketing expertise and proactive optimization of campaigns aligned with departmental and enterprise priorities. Responsibilities
Develops strategies to grow digital audiences and achieve business goals Plan and execute marketing campaigns with partner agencies or using self-serve tools like Meta Ads Manager or Google Ads Manage tracking systems for marketing tactics, monitor performance, and report on outcomes Use audience and campaign data to inform strategies Support growth-focused tactics, including A/B testing, SEO, influencer campaigns, organic social campaigns, web promotions, and more Keep teams informed of important creative, media, and business updates related to brands/programs Monitor budgets, billing, and production activity on projects and communicate status to supervisor Develop and share marketing best practices and project learnings with the wider team Required Education and Experience
Bachelor’s degree in marketing, communications, or a related field Minimum of 5 years’ marketing experience Experience implementing multi-dimensional digital marketing projects Experience learning and using a range of digital marketing tools Required Skills, Knowledge and Abilities
Knowledge of marketing strategy and digital marketing tactics with demonstrated expertise in at least three areas (e.g., paid social, paid search, conversion marketing, influencer marketing, digital media planning, content strategy, YouTube marketing, A/B testing, SEO) Proficiency in Meta Ads Manager and Google Ads Knowledge of Google Analytics and other digital metrics; ability to create dashboards and reports in PowerPoint and Excel Ability to learn new tools and processes quickly Copywriting/editing for social/digital channels Strong verbal communication and presentation skills Ability to manage multiple projects with initiative and independence Professionalism, accountability, and resilience Strong organization and planning skills with attention to detail and deadlines Ability to thrive in a fast-paced environment Enthusiasm for the mission of American Public Media Group Preferred Skills and Experience
Familiarity with creative development processes and providing feedback to creative teams Experience with content creation tools (CMS, image/video editing) Experience with Google Search Console Experience working with cross-functional teams Experience managing multiple portfolios Location
St. Paul, MN Application Process
Applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation
Expected compensation range: $70,000 – $85,000 annualized. Exact salary determined by experience, education, location, and internal equity. Application Deadline
Open until filled Reporting To This Position
None Physical Demands and Working Conditions
Must be able to perform essential duties with or without reasonable accommodation Office environment with occasional exposure to varied conditions; standard data entry and prolonged sitting Moderate noise level Occasional exposure to weather conditions Diversity statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, or genetic information, or any other characteristic protected by law. We are committed to hiring a diverse workforce and encourage applicants from diverse groups to apply.
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