Lifepoint Health®
Director of Business Development and Marketing
Lifepoint Health®, Youngstown, Ohio, United States, 44502
Overview
Director of Business Development and Marketing – Lifepoint Health. Join to apply for the Director of Business Development and Marketing role at Lifepoint Health.
Responsibilities
Develops the hospital's comprehensive business development plan, in conjunction with the CEO and senior hospital personnel.
Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity.
Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilizes 360 and other methods to obtain feedback on referral source relationships.
Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.
Takes an active role in identifying the geographic scope of the market and need for specific programming in the hospital area; monitors market competition.
Develops annual budget and process for measuring effectiveness of marketing expenditures.
Develops and implements community workshops and seminars, as appropriate.
Collaborates closely with Care Coordination Department on data collection, referral source tracking and follow up, call quality and assessment outcomes.
Ensures marketing materials and collaterals are effective in delivering message and meet quality standards.
What We Offer
Comprehensive medical, dental, and vision plans, plus flexible-spending and health-savings accounts
Competitive paid time off and extended illness bank package for full-time employees
Income-protection programs, such as life, accident, critical-injury insurance, short- and long-term disability, and identity theft coverage
Tuition reimbursement, loan assistance, and 401(k) matching
Employee assistance program including mental, physical, and financial wellness
Professional development and growth opportunities
Qualifications and Requirements
Education: Bachelor's degree in marketing, business administration or related field
Experience: Previous experience in health care business development required. Knowledge of psychiatric and chemical dependency treatment principles preferred.
License: Valid driver's license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto
Additional Requirements: Must show proof of automobile insurance
About Us Mercy Health Behavioral Health Hospital is part of Lifepoint Health, a diversified healthcare delivery network committed to making communities healthier with acute care, rehabilitation, and behavioral health facilities from coast to coast. From your first day to your next career milestone—your experience matters.
EEOC Statement Mercy Health Behavioral Health Hospital is an Equal Opportunity Employer. Mercy Health Behavioral Health Hospital is committed to Equal Employment Opportunity for all.
Job Type
Full-time
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Responsibilities
Develops the hospital's comprehensive business development plan, in conjunction with the CEO and senior hospital personnel.
Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity.
Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilizes 360 and other methods to obtain feedback on referral source relationships.
Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.
Takes an active role in identifying the geographic scope of the market and need for specific programming in the hospital area; monitors market competition.
Develops annual budget and process for measuring effectiveness of marketing expenditures.
Develops and implements community workshops and seminars, as appropriate.
Collaborates closely with Care Coordination Department on data collection, referral source tracking and follow up, call quality and assessment outcomes.
Ensures marketing materials and collaterals are effective in delivering message and meet quality standards.
What We Offer
Comprehensive medical, dental, and vision plans, plus flexible-spending and health-savings accounts
Competitive paid time off and extended illness bank package for full-time employees
Income-protection programs, such as life, accident, critical-injury insurance, short- and long-term disability, and identity theft coverage
Tuition reimbursement, loan assistance, and 401(k) matching
Employee assistance program including mental, physical, and financial wellness
Professional development and growth opportunities
Qualifications and Requirements
Education: Bachelor's degree in marketing, business administration or related field
Experience: Previous experience in health care business development required. Knowledge of psychiatric and chemical dependency treatment principles preferred.
License: Valid driver's license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto
Additional Requirements: Must show proof of automobile insurance
About Us Mercy Health Behavioral Health Hospital is part of Lifepoint Health, a diversified healthcare delivery network committed to making communities healthier with acute care, rehabilitation, and behavioral health facilities from coast to coast. From your first day to your next career milestone—your experience matters.
EEOC Statement Mercy Health Behavioral Health Hospital is an Equal Opportunity Employer. Mercy Health Behavioral Health Hospital is committed to Equal Employment Opportunity for all.
Job Type
Full-time
#J-18808-Ljbffr