Lakeside Software
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Lakeside Software enables organizations with large, complex IT environments to gain visibility across their digital estates and optimize results. We collect and analyze more endpoint data than anyone else to help companies identify hidden issues, smart fixes, and the biggest savings. We empower customers to do more with less.
Overview
We’re looking for a data-driven, results-oriented Director of Performance Marketing to lead the development and execution of revenue-generating marketing programs. You’ll own pipeline creation across direct and partner-sourced channels, with a strong emphasis on account-based marketing (ABM) and partner co-marketing. This high-impact role blends strategic thinking with hands-on execution. You’ll work cross-functionally to launch campaigns, accelerate the buyer journey, and optimize Lakeside’s marketing contribution to pipeline and revenue. Responsibilities
Design and execute integrated marketing programs across channels — email, paid media, webinars, field marketing, content syndication, and more Lead targeted ABM programs focused on key verticals and strategic accounts using intent data platforms (e.g., 6sense or equivalent) Develop and execute co-branded partner campaigns, including joint webinars, digital advertising, and content initiatives Manage end-to-end campaign workflows in Marketo and Salesforce, including segmentation, lead scoring, attribution, and reporting Partner with Product Marketing, BDRs, Channel, and Sales to ensure messaging and campaigns align with buyer needs and sales objectives Track and report on campaign performance and marketing-sourced revenue KPIs and OKRs; identify and execute improvements to increase ROI Collaborate with sales and channel teams to support field marketing and in-region demand generation Manage vendor relationships and negotiate contracts with media and technology partners Own campaign calendar and budget, ensuring timely execution and clear results Experience / Qualifications
8+ years of B2B demand generation and performance marketing experience, including partner/channel marketing Strong track record in ABM execution, including use of intent tools like 6sense, Demandbase, Bombora, etc. Hands-on expertise in Marketo and Salesforce Experience building co-marketing programs with resellers, MSPs, and/or GSIs Proven ability to report on and optimize KPIs such as MQLs, SQLs, pipeline, and revenue Comfortable leading webinars, field events, and digital campaigns Highly analytical mindset and strong attention to detail Excellent communicator with strong cross-functional collaboration skills Location
Ann Arbor, MI Benefits
Medical, Dental & Vision Insurance Flexible Spending Short & Long Term Disability Insurance Company Paid Life & Voluntary Life & AD&D Insurance 401(k) matching 11 Days Observed Holidays 20 Days PTO 5 Days Paid Sick Time Opportunities for career development and growth A collaborative and supportive team culture Lakeside Software is an Equal Opportunity Employer. Lakeside is dedicated to providing equal access and opportunity for individuals in employment, its services, activities, and programs. If reasonable accommodation is needed to participate in the job application or interview process, to perform required job functions, or to receive other benefits and privileges of employment, please contact accommodations@lakesidesoftware.com.
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We’re looking for a data-driven, results-oriented Director of Performance Marketing to lead the development and execution of revenue-generating marketing programs. You’ll own pipeline creation across direct and partner-sourced channels, with a strong emphasis on account-based marketing (ABM) and partner co-marketing. This high-impact role blends strategic thinking with hands-on execution. You’ll work cross-functionally to launch campaigns, accelerate the buyer journey, and optimize Lakeside’s marketing contribution to pipeline and revenue. Responsibilities
Design and execute integrated marketing programs across channels — email, paid media, webinars, field marketing, content syndication, and more Lead targeted ABM programs focused on key verticals and strategic accounts using intent data platforms (e.g., 6sense or equivalent) Develop and execute co-branded partner campaigns, including joint webinars, digital advertising, and content initiatives Manage end-to-end campaign workflows in Marketo and Salesforce, including segmentation, lead scoring, attribution, and reporting Partner with Product Marketing, BDRs, Channel, and Sales to ensure messaging and campaigns align with buyer needs and sales objectives Track and report on campaign performance and marketing-sourced revenue KPIs and OKRs; identify and execute improvements to increase ROI Collaborate with sales and channel teams to support field marketing and in-region demand generation Manage vendor relationships and negotiate contracts with media and technology partners Own campaign calendar and budget, ensuring timely execution and clear results Experience / Qualifications
8+ years of B2B demand generation and performance marketing experience, including partner/channel marketing Strong track record in ABM execution, including use of intent tools like 6sense, Demandbase, Bombora, etc. Hands-on expertise in Marketo and Salesforce Experience building co-marketing programs with resellers, MSPs, and/or GSIs Proven ability to report on and optimize KPIs such as MQLs, SQLs, pipeline, and revenue Comfortable leading webinars, field events, and digital campaigns Highly analytical mindset and strong attention to detail Excellent communicator with strong cross-functional collaboration skills Location
Ann Arbor, MI Benefits
Medical, Dental & Vision Insurance Flexible Spending Short & Long Term Disability Insurance Company Paid Life & Voluntary Life & AD&D Insurance 401(k) matching 11 Days Observed Holidays 20 Days PTO 5 Days Paid Sick Time Opportunities for career development and growth A collaborative and supportive team culture Lakeside Software is an Equal Opportunity Employer. Lakeside is dedicated to providing equal access and opportunity for individuals in employment, its services, activities, and programs. If reasonable accommodation is needed to participate in the job application or interview process, to perform required job functions, or to receive other benefits and privileges of employment, please contact accommodations@lakesidesoftware.com.
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