DoorDash
Senior Manager, Lifecycle Marketing, Dasher
DoorDash, Los Angeles, California, United States, 90079
Overview
Senior Manager, Dasher Lifecycle Marketing. The Senior Manager of Dasher Lifecycle Marketing leads the team responsible for the end-to-end CRM strategy that supports Dashers across their full lifecycle, from onboarding through late-stage re-engagement. You will manage a team of eight and collaborate with Product, Integrated Marketing, Analytics, Campaign Operations, Supply and Operations, and Engineering to design high-impact programs that drive Dasher activation, quality, satisfaction, and retention. You will own the development and execution of CRM programs across email, push, SMS, and in-app messaging. You will also lead the team’s campaign strategy, oversee performance measurement, and advance personalization through improved tooling, targeting, and data infrastructure. This role sits on the Dasher audience team, with a core objective of improving Dasher engagement, fleet quality, and retention. You will report into the Director of Lifecycle Marketing on our Growth Marketing team within the Marketing organization. Responsibilities
Own the full CRM lifecycle strategy for Dashers, including onboarding, activation, engagement, and churn mitigation Lead and develop a high-performing team of eight Lifecycle Marketers who build and execute campaigns that drive business results and fleet health Oversee all CRM programs and campaigns, ensuring they deliver a cohesive, personalized, and effective Dasher experience Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality Lead the development of quarterly and annual CRM roadmaps and strategic plans that align with Dasher business priorities Partner with Analytics to define KPIs, analyze performance, and develop clear benchmarks and reporting rituals Collaborate with Product, Supply and Operations, Integrated Marketing, and Engineering to scope and launch cross-functional initiatives that scale personalization, education, and operational efficiency Advance technical and strategic CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels Represent lifecycle marketing in roadmap planning, leadership reviews, and cross-functional working groups Qualifications
8 or more years of experience in lifecycle, CRM, retention, or growth marketing 3 or more years of experience managing high-performing teams with a focus on ownership, accountability, and results A track record of delivering business impact through cross-channel marketing programs, including onboarding, engagement, and churn mitigation Strong stakeholder management and interpersonal skills, with experience influencing across Product, Analytics, Operations, and Engineering Hands-on experience with CRM technology platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar ESPs and segmentation tools Strong analytical skills with the ability to turn data into insights and actions. SQL proficiency is a plus Excellent organizational skills and the ability to manage multiple priorities and timelines A growth mindset, a collaborative spirit, and a bias for action Compensation and Benefits
The national base pay range for this position within the United States is $149,600—$220,000 USD. Base salary is localized according to work location. In addition to base salary, the compensation for this role includes opportunities for equity grants. DoorDash offers a comprehensive benefits package including a 401(k) plan with employer matching, paid parental leave, wellness benefits, and medical, dental, and vision coverage, among others. About DoorDash
DoorDash’s mission is to empower local economies. We are a technology and logistics company focused on helping people get what they need, when they need it, while supporting Dashers and merchant partners. We are committed to diversity, inclusion, and the well-being of our employees, with a comprehensive benefits program and a culture that values fresh perspectives and collaboration. Equal Opportunity
Statement of Non-Discrimination: No employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital or domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. We encourage diverse candidates to apply. We will consider for employment qualified applicants with arrest and conviction records in a manner consistent with applicable regulations. If accommodations are needed, please inform your recruiting contact at initial connection.
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Senior Manager, Dasher Lifecycle Marketing. The Senior Manager of Dasher Lifecycle Marketing leads the team responsible for the end-to-end CRM strategy that supports Dashers across their full lifecycle, from onboarding through late-stage re-engagement. You will manage a team of eight and collaborate with Product, Integrated Marketing, Analytics, Campaign Operations, Supply and Operations, and Engineering to design high-impact programs that drive Dasher activation, quality, satisfaction, and retention. You will own the development and execution of CRM programs across email, push, SMS, and in-app messaging. You will also lead the team’s campaign strategy, oversee performance measurement, and advance personalization through improved tooling, targeting, and data infrastructure. This role sits on the Dasher audience team, with a core objective of improving Dasher engagement, fleet quality, and retention. You will report into the Director of Lifecycle Marketing on our Growth Marketing team within the Marketing organization. Responsibilities
Own the full CRM lifecycle strategy for Dashers, including onboarding, activation, engagement, and churn mitigation Lead and develop a high-performing team of eight Lifecycle Marketers who build and execute campaigns that drive business results and fleet health Oversee all CRM programs and campaigns, ensuring they deliver a cohesive, personalized, and effective Dasher experience Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality Lead the development of quarterly and annual CRM roadmaps and strategic plans that align with Dasher business priorities Partner with Analytics to define KPIs, analyze performance, and develop clear benchmarks and reporting rituals Collaborate with Product, Supply and Operations, Integrated Marketing, and Engineering to scope and launch cross-functional initiatives that scale personalization, education, and operational efficiency Advance technical and strategic CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels Represent lifecycle marketing in roadmap planning, leadership reviews, and cross-functional working groups Qualifications
8 or more years of experience in lifecycle, CRM, retention, or growth marketing 3 or more years of experience managing high-performing teams with a focus on ownership, accountability, and results A track record of delivering business impact through cross-channel marketing programs, including onboarding, engagement, and churn mitigation Strong stakeholder management and interpersonal skills, with experience influencing across Product, Analytics, Operations, and Engineering Hands-on experience with CRM technology platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar ESPs and segmentation tools Strong analytical skills with the ability to turn data into insights and actions. SQL proficiency is a plus Excellent organizational skills and the ability to manage multiple priorities and timelines A growth mindset, a collaborative spirit, and a bias for action Compensation and Benefits
The national base pay range for this position within the United States is $149,600—$220,000 USD. Base salary is localized according to work location. In addition to base salary, the compensation for this role includes opportunities for equity grants. DoorDash offers a comprehensive benefits package including a 401(k) plan with employer matching, paid parental leave, wellness benefits, and medical, dental, and vision coverage, among others. About DoorDash
DoorDash’s mission is to empower local economies. We are a technology and logistics company focused on helping people get what they need, when they need it, while supporting Dashers and merchant partners. We are committed to diversity, inclusion, and the well-being of our employees, with a comprehensive benefits program and a culture that values fresh perspectives and collaboration. Equal Opportunity
Statement of Non-Discrimination: No employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital or domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. We encourage diverse candidates to apply. We will consider for employment qualified applicants with arrest and conviction records in a manner consistent with applicable regulations. If accommodations are needed, please inform your recruiting contact at initial connection.
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