Tnpa
Overview
To assist the PETA Foundation and supported organizations with strategy and deployment of online fundraising, advocacy, awareness, and lead-generation advertisements To develop and apply digital fundraising innovations that advance the goals of PETA and other international entities Primary Responsibilities and Duties
In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them: Oversee full ad process for non-social ads with input from supervisor and digital ads team: Planning, forecasting, deployment, ongoing optimization, and reporting Responsible for contributing to content strategy by participating in brainstorms, team meetings, etc Collaborate on creating the Foundation’s non-social ad annual budget (fundraising and lead gen) exercising strong judgment Optimize and maintain digital ads on self-service platforms for search, display, audio, and video accounts for PETA Foundation and its supported organizations Coordinate tracking and pixel placements for digital advertising campaigns Optimize landing page and recommend tests to improve digital advertising campaigns Evaluate the success of online campaigns and make changes in tactics, buys, and strategies accordingly applying discretion and independent judgment Proactively develop proposals with projections and creative recommendations for PETA Foundation and its supported organizations Write and contribute to campaign wrap-up memos, testing results memos, and knowledge sharing presentations, like lunch and learns Regularly conduct keyword, competitor, and other analysis as needed to ensure campaign spends are maximized to achieve the desired goals (will vary per campaign or program) Ensure that self-serve platforms are optimized and that supported organizations take advantage of worthwhile new developments Conceptualize and coordinate the creation of compelling video and image ads Research new advertising opportunities and make recommendations to ensure that supported organizations are taking advantage of worthwhile opportunities Manage invoicing process as needed for platforms and approved partners Perform any other duties assigned by the supervisor Qualifications
College degree or 1-3 years relevant experience 1+ year(s) experience working with Google, YouTube, and Microsoft ad platforms 1+ year(s) of experience writing ad copy and landing page copy 1+ year(s) experience working in data analysis and strategy optimization Proven exceptional analytical, organizational, time-management, verbal/written communication, and research skills Ability to apply excellent judgment and discretion to create and enact strategic goals Ability to orchestrate a variety of projects and initiatives simultaneously and synergistically Proven ability to independently set advertising goals for campaigns and drive toward them Ability to work both independently and within a team environment Proficiency in Excel and Photoshop Flexibility and eagerness to identify and use new and changing technologies Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues Commitment to the objectives of the organization Compensation and Benefits
The hourly pay range for this position is $18.30 - $23.16 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. A list of benefits available to qualified employees is available here. Application and Focus
Application Deadline: We may fill this job opening before the deadline if we find a qualified candidate. Job Focus : Development, Digital Communications, Donor/Donations, Fundraising, Planned Giving, Marketing/Communications
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To assist the PETA Foundation and supported organizations with strategy and deployment of online fundraising, advocacy, awareness, and lead-generation advertisements To develop and apply digital fundraising innovations that advance the goals of PETA and other international entities Primary Responsibilities and Duties
In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them: Oversee full ad process for non-social ads with input from supervisor and digital ads team: Planning, forecasting, deployment, ongoing optimization, and reporting Responsible for contributing to content strategy by participating in brainstorms, team meetings, etc Collaborate on creating the Foundation’s non-social ad annual budget (fundraising and lead gen) exercising strong judgment Optimize and maintain digital ads on self-service platforms for search, display, audio, and video accounts for PETA Foundation and its supported organizations Coordinate tracking and pixel placements for digital advertising campaigns Optimize landing page and recommend tests to improve digital advertising campaigns Evaluate the success of online campaigns and make changes in tactics, buys, and strategies accordingly applying discretion and independent judgment Proactively develop proposals with projections and creative recommendations for PETA Foundation and its supported organizations Write and contribute to campaign wrap-up memos, testing results memos, and knowledge sharing presentations, like lunch and learns Regularly conduct keyword, competitor, and other analysis as needed to ensure campaign spends are maximized to achieve the desired goals (will vary per campaign or program) Ensure that self-serve platforms are optimized and that supported organizations take advantage of worthwhile new developments Conceptualize and coordinate the creation of compelling video and image ads Research new advertising opportunities and make recommendations to ensure that supported organizations are taking advantage of worthwhile opportunities Manage invoicing process as needed for platforms and approved partners Perform any other duties assigned by the supervisor Qualifications
College degree or 1-3 years relevant experience 1+ year(s) experience working with Google, YouTube, and Microsoft ad platforms 1+ year(s) of experience writing ad copy and landing page copy 1+ year(s) experience working in data analysis and strategy optimization Proven exceptional analytical, organizational, time-management, verbal/written communication, and research skills Ability to apply excellent judgment and discretion to create and enact strategic goals Ability to orchestrate a variety of projects and initiatives simultaneously and synergistically Proven ability to independently set advertising goals for campaigns and drive toward them Ability to work both independently and within a team environment Proficiency in Excel and Photoshop Flexibility and eagerness to identify and use new and changing technologies Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues Commitment to the objectives of the organization Compensation and Benefits
The hourly pay range for this position is $18.30 - $23.16 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. A list of benefits available to qualified employees is available here. Application and Focus
Application Deadline: We may fill this job opening before the deadline if we find a qualified candidate. Job Focus : Development, Digital Communications, Donor/Donations, Fundraising, Planned Giving, Marketing/Communications
#J-18808-Ljbffr