Tnpa is hiring: Digital Advertising Specialist in Washington

Overview

• To assist the PETA Foundation and supported organizations with strategy and deployment of online fundraising, advocacy, awareness, and lead-generation advertisements


• To develop and apply digital fundraising innovations that advance the goals of PETA and other international entities

Primary Responsibilities and Duties

• In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them:


• Oversee full ad process for non-social ads with input from supervisor and digital ads team: Planning, forecasting, deployment, ongoing optimization, and reporting


• Responsible for contributing to content strategy by participating in brainstorms, team meetings, etc


• Collaborate on creating the Foundation’s non-social ad annual budget (fundraising and lead gen) exercising strong judgment


• Optimize and maintain digital ads on self-service platforms for search, display, audio, and video accounts for PETA Foundation and its supported organizations


• Coordinate tracking and pixel placements for digital advertising campaigns


• Optimize landing page and recommend tests to improve digital advertising campaigns


• Evaluate the success of online campaigns and make changes in tactics, buys, and strategies accordingly applying discretion and independent judgment


• Proactively develop proposals with projections and creative recommendations for PETA Foundation and its supported organizations


• Write and contribute to campaign wrap-up memos, testing results memos, and knowledge sharing presentations, like lunch and learns


• Regularly conduct keyword, competitor, and other analysis as needed to ensure campaign spends are maximized to achieve the desired goals (will vary per campaign or program)


• Ensure that self-serve platforms are optimized and that supported organizations take advantage of worthwhile new developments


• Conceptualize and coordinate the creation of compelling video and image ads


• Research new advertising opportunities and make recommendations to ensure that supported organizations are taking advantage of worthwhile opportunities


• Manage invoicing process as needed for platforms and approved partners


• Perform any other duties assigned by the supervisor

Qualifications

• College degree or 1-3 years relevant experience


• 1+ year(s) experience working with Google, YouTube, and Microsoft ad platforms


• 1+ year(s) of experience writing ad copy and landing page copy


• 1+ year(s) experience working in data analysis and strategy optimization


• Proven exceptional analytical, organizational, time-management, verbal/written communication, and research skills


• Ability to apply excellent judgment and discretion to create and enact strategic goals


• Ability to orchestrate a variety of projects and initiatives simultaneously and synergistically


• Proven ability to independently set advertising goals for campaigns and drive toward them


• Ability to work both independently and within a team environment


• Proficiency in Excel and Photoshop


• Flexibility and eagerness to identify and use new and changing technologies


• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues


• Commitment to the objectives of the organization

Compensation and Benefits

The hourly pay range for this position is $18.30 - $23.16 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here.

Application and Focus

Application Deadline:

We may fill this job opening before the deadline if we find a qualified candidate.

Job Focus : Development, Digital Communications, Donor/Donations, Fundraising, Planned Giving, Marketing/Communications