Marketing Manager Job at Saint Vincent College in Latrobe

Overview

Position Title: Marketing Manager

Reports to: Chief Mission Advancement Officer

Supervises: Graphic Designer, Possibly Student Workers

Primary function: Following the Archabbey and Seminary strategic and operational plan, develop, collaborate, and produce content for Saint Vincent Archabbey and Seminary digital communications including our web presence, digital marketing, and social media.

Required Qualifications

• Education: Bachelor of arts degree in English, communications, or related field. Digital Marketing Certificate, preferred.


• Experience: Minimum 3-5 years of experience in marketing with an emphasis on website development/integration, and/or digital communications.

Essential Duties

• Understand, adhere to, and amplify the mission of the Archabbey and Seminary's and develop the Archabbey and Seminary's digital marketing strategy.


• Design, build, and maintain the digital presence as administrator of the Seminary and the Archabbey web presence through content creation and integration, growing and engaging our social media audience, SEO strategies, PPC strategies, video campaigns, email techniques, website design and optimization, and other digital strategies to drive web-traffic or accomplish specific goals such as enrollment, admissions, and event promotion.


• Conduct initial and ongoing information architecture analysis of the existing digital content, establish baseline analytics and compile findings into routine reporting to upper-level stakeholders.


• Provide technical expertise, integration/improvement strategies, and strategic recommendations for the use of a variety of digital applications (email, social media, website design, etc.) used for donations, student recruitment, events, and other activities.


• Create unique landing pages for stand-alone campaigns, update website and web activities.


• Construct analytic applications to be used for informing the strategic goals and actionable conclusions, responsible for legal and best practices concerning consent, data collection, and privacy.


• Secure domain names and keep all registrations, upgrades, licenses, and compliances up to date.


• Must be able to work as part of a content team of writers, photographers, videographers, IT professionals, faculty, students, and executive staff.


• Other duties as assigned.

Special challenges and environment

Must have excellent writing and editing skills, graphic arts and design background, photography ability, be familiar with design and editing technologies and equipment, possible travel to or coordination with all domestic and foreign apostolates, and must have interpersonal skills to work with multiple constituencies.

All positions require the incumbent to be able to fully embrace the unique mission and identity of the College as a Catholic, Benedictine liberal arts and sciences institution. Saint Vincent College is committed to diversity and encourages applicants from all qualified candidates. Saint Vincent College is committed to building a diversified and competent population of faculty and staff, and encourages applications from women and minorities. Saint Vincent is an equal opportunity employer.

Background checks will be performed on all new hires. Employment is conditional upon satisfactory background checks and clearances.

About the Organization Saint Vincent College is an educational community rooted in the tradition of the Catholic faith, the heritage of Benedictine monasticism, and the love of values inherent in the liberal approach to life and learning. Our mission is to provide quality undergraduate and graduate education for men and women to enable them to integrate their professional aims with the broader purposes of human life. The programs, activities, and encounters that make up student life at Saint Vincent College encourages the intellectual gifts, professional aptitudes and personal aspirations of students to mature harmoniously.

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.