tastylive, Inc.
Head of Marketing Operations New Chicago, Illinois
tastylive, Inc., Chicago, Illinois, United States, 60290
Overview IG North America (tastytrade, tasty live, tastyfx, tastycrypto) is seeking a Head of Marketing Operations in Chicago, IL – Hybrid (3 days/week in office). The role aims to accelerate speed to market, establish operational excellence, and ensure exceptional creative execution. As a visionary marketer, you will deliver impact on time and on budget and act as the strategic architect of our marketing execution engine.
If the following job requirements and experience match your skills, please ensure you apply promptly. What You’ll Do
Build the engine for scalability by optimizing workflows, creating documentation, improving collaboration, and building core delivery processes for campaign management Deliver audience-centric creative excellence by building a creative governance system that maintains brand integrity while enabling innovation and continuous improvement Build and maintain marketing technology stack and automation systems while ensuring team usage of features and functionality and MarTech optimization Develop templates, systems, and AI-powered tools that accelerate velocity across all teams Work with technology and data teams to ensure data flows, security, and system integrity Take ownership of delivery excellence for marketing, driving on-time, on-budget execution while upholding process rigor and high-quality standards Master resource and capacity planning to ensure the right talent is aligned with the right projects at the right time—maximizing utilization while managing internal bandwidth and freelance support as needed Proactively develop and implement comprehensive client journey maps and optimization systems that deliver on business goals through personalization and conversion rate optimization Build personalization capabilities that increase conversion rates and client satisfaction Who You Are
MBA Required (in marketing, business, or related field) 10+ years of brand strategy or marketing strategy leadership experience, preferably in trading, investing, B2C/D2C financial services, fintech or closely related industry 5+ years of experience building and leading high-performing teams of 5 or more Experience with companies of 250 employees or more Expertise in capacity planning, resource allocation, and process optimization in a multi-disciplinary, high velocity environment You have built comprehensive marketing management systems or frameworks that combines strategic planning with operational execution Comfortable operating at both strategic and tactical levels, seamlessly navigating between executive-level planning and hands-on problem-solving You possess an analytical mindset with a track record of driving measurable business outcomes You can balance short-term needs with sustainable growth strategies You have a high propensity to innovate and experiment with new approaches Go-getter mentality and are proactive and resourceful Excel at cross-functional collaboration and demonstrate systems thinking Natural developer of talent and team builder who can inspire and guide others Strong technical skills and experience with marketing automation platforms, CRM systems, email systems, CMS systems, data integration, and analytics tools Experience with customer journey mapping and personalization strategies You have a proven track record of improving marketing efficiency and conversion rates You have a track record of successful marketing technology implementations and experience with AI-powered marketing tools You thrive in a fast-paced environment with shifting priorities Salary Starting at $180,000. This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications. Location Chicago, IL – Hybrid (3 days/week in office). Office located in the West Loop. About Us The tastyhouse of brands empowers individual traders differently. tasty live, founded in 2011, is an online financial media network; tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017; tasty Software Solutions and tastyfx is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. and assigned it to lead business in North America. tastylive’s brands aim to disrupt the trading industry by combining experience with technology and media to help traders succeed in the US and globally. Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars. tastylive | tasty live | tastyfx | tastycrypto, 1330 W Fulton Market, Chicago, IL 60607 EEO notice: tastylive is an equal opportunity employer. We encourage applications from all qualified individuals. This description reflects the core responsibilities and requirements of the role and is not intended to be an exhaustive list of duties.
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If the following job requirements and experience match your skills, please ensure you apply promptly. What You’ll Do
Build the engine for scalability by optimizing workflows, creating documentation, improving collaboration, and building core delivery processes for campaign management Deliver audience-centric creative excellence by building a creative governance system that maintains brand integrity while enabling innovation and continuous improvement Build and maintain marketing technology stack and automation systems while ensuring team usage of features and functionality and MarTech optimization Develop templates, systems, and AI-powered tools that accelerate velocity across all teams Work with technology and data teams to ensure data flows, security, and system integrity Take ownership of delivery excellence for marketing, driving on-time, on-budget execution while upholding process rigor and high-quality standards Master resource and capacity planning to ensure the right talent is aligned with the right projects at the right time—maximizing utilization while managing internal bandwidth and freelance support as needed Proactively develop and implement comprehensive client journey maps and optimization systems that deliver on business goals through personalization and conversion rate optimization Build personalization capabilities that increase conversion rates and client satisfaction Who You Are
MBA Required (in marketing, business, or related field) 10+ years of brand strategy or marketing strategy leadership experience, preferably in trading, investing, B2C/D2C financial services, fintech or closely related industry 5+ years of experience building and leading high-performing teams of 5 or more Experience with companies of 250 employees or more Expertise in capacity planning, resource allocation, and process optimization in a multi-disciplinary, high velocity environment You have built comprehensive marketing management systems or frameworks that combines strategic planning with operational execution Comfortable operating at both strategic and tactical levels, seamlessly navigating between executive-level planning and hands-on problem-solving You possess an analytical mindset with a track record of driving measurable business outcomes You can balance short-term needs with sustainable growth strategies You have a high propensity to innovate and experiment with new approaches Go-getter mentality and are proactive and resourceful Excel at cross-functional collaboration and demonstrate systems thinking Natural developer of talent and team builder who can inspire and guide others Strong technical skills and experience with marketing automation platforms, CRM systems, email systems, CMS systems, data integration, and analytics tools Experience with customer journey mapping and personalization strategies You have a proven track record of improving marketing efficiency and conversion rates You have a track record of successful marketing technology implementations and experience with AI-powered marketing tools You thrive in a fast-paced environment with shifting priorities Salary Starting at $180,000. This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications. Location Chicago, IL – Hybrid (3 days/week in office). Office located in the West Loop. About Us The tastyhouse of brands empowers individual traders differently. tasty live, founded in 2011, is an online financial media network; tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017; tasty Software Solutions and tastyfx is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. and assigned it to lead business in North America. tastylive’s brands aim to disrupt the trading industry by combining experience with technology and media to help traders succeed in the US and globally. Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars. tastylive | tasty live | tastyfx | tastycrypto, 1330 W Fulton Market, Chicago, IL 60607 EEO notice: tastylive is an equal opportunity employer. We encourage applications from all qualified individuals. This description reflects the core responsibilities and requirements of the role and is not intended to be an exhaustive list of duties.
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