tastylive, Inc.
Head of Growth Marketing New Chicago, Illinois
tastylive, Inc., Chicago, Illinois, United States, 60290
Overview Company Name: IG North America (tastytrade, tasty live, tastyfx, tastycrypto). Role: Head of Growth Marketing. Location: Chicago, IL – Hybrid (3 days/week in office).
Join an innovative team of marketing strategists and growth experts dedicated to building the future of trading. We are looking for a Head of Growth Marketing to drive market-winning strategies and compelling value propositions that differentiate our direct-to-consumer eBrokerage offerings. You will help position our financial instruments against competitors while building innovative customer acquisition, engagement, and retention strategies—accountable for the full customer lifecycle. This role combines deep analytical capabilities with creative strategic thinking to capture and convert both existing and emerging trader segments. You will report to the Chief Marketing Officer and help shape the strategic direction of our growing company.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience. What You'll Do
Develop and execute comprehensive marketing strategies that drive measurable acquisition and retention outcomes
Build and maintain competitive intelligence capabilities by analyzing market trends, customer needs, and competitor moves
Own prioritization of customer segments, products/instruments, and personalization initiatives
Develop promotional strategies, targeting, intelligence, and product positioning to eliminate market impact dilution
Partner with product teams to translate product and platform insights into market-winning positioning
Drive rapid decision-making by building influence networks across the business, championing high-impact initiatives, and removing blockers
Build compelling business cases for strategic initiatives and secure resources needed for execution
Lead and develop the marketing strategy team and foster a culture of innovation and experimentation
Navigate regulatory requirements and compliance considerations in financial services marketing
Who You Are
MBA required (in marketing, business, or related field)
Trading and/or investment experience required
10+ years of brand or marketing strategy leadership experience in trading, investing, B2C/D2C financial services, fintech, or related highly regulated industry
5+ years of experience building and leading teams of 5 or more
Experience with companies of 250+ employees
Experience with real-time marketing responses to financial market conditions and market volatility
Proven track record of driving customer acquisition, engagement, retention, and revenue growth in a high-velocity growth environment
Analytical mindset with a track record of driving measurable business outcomes
Ability to balance short-term needs with sustainable growth strategies
High propensity to innovate and experiment with new approaches
Excellent cross-functional collaboration and systems thinking
Experience leading competitive intelligence, customer intelligence, and market research initiatives
Track record of successful promotional and campaign strategy development
Natural developer of talent and team builder who can inspire and guide others
Experience with marketing automation platforms, CRM systems, and analytics tools
Understanding of how technology enables personalization and segmentation at scale
Ability to influence outcomes in matrix organizations without direct authority
Benefits
Performance bonuses
Stock purchase options
401k plan
20 paid vacation days (plus an extra day the month of your birthday)
10 paid sick days
Pet insurance
Wellness & mental health programs
Charitable donation matching
Daily catered lunch when in the office
Full kitchen with snacks and beverages
Shuttle to/from Metra
Office located in the West Loop, Chicago
Salary Salary Range: Starting at $230,000. This is an estimated range; the actual salary offered will be based on the candidates level of experience and qualifications.
About Us The tastyhouse of brands empowers individual traders differently. tasty live, founded in 2011, is an online financial media network; tastytrade (formerly tastyworks) is a self-directed retail brokerage firm that launched in 2017; tasty Software Solutions and tastyfx is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. and assigned it to lead business in North America. tastylive and tastyfx are part of the IG family; this team has years of experience like institutional brokers with a passion for disrupting the trading industry. Our dream is simple: we want more people to find more success with a better trading experience by investing in the right people, technology, and media to make that happen in the US and globally.
Location Office: West Loop, Chicago.
Equal Opportunity We are an equal opportunity employer. We do not discriminate on the basis of protected status. Applications are encouraged from women and people of color, and we welcome applicants from diverse backgrounds.
#J-18808-Ljbffr
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience. What You'll Do
Develop and execute comprehensive marketing strategies that drive measurable acquisition and retention outcomes
Build and maintain competitive intelligence capabilities by analyzing market trends, customer needs, and competitor moves
Own prioritization of customer segments, products/instruments, and personalization initiatives
Develop promotional strategies, targeting, intelligence, and product positioning to eliminate market impact dilution
Partner with product teams to translate product and platform insights into market-winning positioning
Drive rapid decision-making by building influence networks across the business, championing high-impact initiatives, and removing blockers
Build compelling business cases for strategic initiatives and secure resources needed for execution
Lead and develop the marketing strategy team and foster a culture of innovation and experimentation
Navigate regulatory requirements and compliance considerations in financial services marketing
Who You Are
MBA required (in marketing, business, or related field)
Trading and/or investment experience required
10+ years of brand or marketing strategy leadership experience in trading, investing, B2C/D2C financial services, fintech, or related highly regulated industry
5+ years of experience building and leading teams of 5 or more
Experience with companies of 250+ employees
Experience with real-time marketing responses to financial market conditions and market volatility
Proven track record of driving customer acquisition, engagement, retention, and revenue growth in a high-velocity growth environment
Analytical mindset with a track record of driving measurable business outcomes
Ability to balance short-term needs with sustainable growth strategies
High propensity to innovate and experiment with new approaches
Excellent cross-functional collaboration and systems thinking
Experience leading competitive intelligence, customer intelligence, and market research initiatives
Track record of successful promotional and campaign strategy development
Natural developer of talent and team builder who can inspire and guide others
Experience with marketing automation platforms, CRM systems, and analytics tools
Understanding of how technology enables personalization and segmentation at scale
Ability to influence outcomes in matrix organizations without direct authority
Benefits
Performance bonuses
Stock purchase options
401k plan
20 paid vacation days (plus an extra day the month of your birthday)
10 paid sick days
Pet insurance
Wellness & mental health programs
Charitable donation matching
Daily catered lunch when in the office
Full kitchen with snacks and beverages
Shuttle to/from Metra
Office located in the West Loop, Chicago
Salary Salary Range: Starting at $230,000. This is an estimated range; the actual salary offered will be based on the candidates level of experience and qualifications.
About Us The tastyhouse of brands empowers individual traders differently. tasty live, founded in 2011, is an online financial media network; tastytrade (formerly tastyworks) is a self-directed retail brokerage firm that launched in 2017; tasty Software Solutions and tastyfx is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. and assigned it to lead business in North America. tastylive and tastyfx are part of the IG family; this team has years of experience like institutional brokers with a passion for disrupting the trading industry. Our dream is simple: we want more people to find more success with a better trading experience by investing in the right people, technology, and media to make that happen in the US and globally.
Location Office: West Loop, Chicago.
Equal Opportunity We are an equal opportunity employer. We do not discriminate on the basis of protected status. Applications are encouraged from women and people of color, and we welcome applicants from diverse backgrounds.
#J-18808-Ljbffr