Genmab
Overview Genmab is focused on the creation and development of innovative and differentiated antibody products, with the aim of improving the lives of cancer patients. The Associate Director, Consumer Marketing, Gyn-Onc will develop and execute consumer marketing strategies for the initial U.S. launch of Genmab’s first wholly-owned asset in the Gyn-Onc space. This role reports to the Director, Consumer Marketing, Gyn-Onc and collaborates with the Gyn-Onc Professional Promotion, Digital Strategy, Patient Advocacy and Patient Services teams. The position is based in Princeton, NJ and requires on-site presence approximately 60% of the time.
Make sure to apply with all the requested information, as laid out in the job overview below. We are seeking a candidate with recent launch experience in Gyn-Onc or a novel solid-tumor asset, with a proven track record operating in an emerging/developing organization. The role is a key contributor to consumer campaign strategy and launch excellence, driving alignment and collaboration across cross-functional partners. Responsibilities
Develop and execute patient, care partner and allied health professional marketing strategies and campaigns aligned with brand goals and patient needs. Partner effectively across Gyn-Onc Brand and Digital Strategy teams to implement consumer campaign and messaging across brand ecosystem. Act as primary liaison to Patient Advocacy and Patient Support Services teams, ensuring aligned approach across all patient and care partner outreach. Lead Congress strategy for Allied Health Professional meetings, as well as advocacy month planning. Establish and foster collaborative relationships with external agency partners and internal cross-functional stakeholders at Genmab. Collaborate with Legal, Medical, and Regulatory (MLR) teams to navigate review processes and ensure compliance. Translate clinical and scientific data into engaging, accessible educational content across multiple channels (digital, social, print, events). Translate primary & secondary data into insight-driven decision making and actionable strategies. Collaborate effectively with Genmab field leadership, CNE Lead and Commercial Learning to support strategic execution and continued optimization of consumer-facing materials. Manage project timelines, budgets and all key deliverables aligned to brand goals. Stay informed of industry trends, competitor activities, and patient behavior to inform strategy. Requirements
Bachelor’s degree required; advanced degree (MBA, MPH, or related) preferred. 10+ years of marketing experience, with at least 3 years focused on consumer or patient marketing in biotech, pharma, or healthcare. Proven ability to develop integrated marketing campaigns and patient engagement initiatives. Recent launch experience required – ADC, IO, targeted therapy, personalized medicine solid tumor and/or gyn-onc launch experience preferred. Accelerated approval (Subpart E or H) experience highly preferred. Deep understanding of FDA regulations for direct-to-consumer healthcare communications. Ability to travel domestically up to 25%. Preferred Qualifications
Experience in an emerging organization with a self-starter mindset and solutions-oriented approach. Strong communication and presentation skills; ability to manage multiple priorities in a fast-growing environment. Startup, emerging pharma, or new team experience; ability to thrive in ambiguity with an entrepreneurial mindset and a track record of results. Strong project management and agency oversight experience; experience working in cross-functional teams in regulated environments. Commitment to innovation, patient-centricity, inclusion and compliance. Salary and Benefits For US-based candidates, salary range: $170,400.00 – $255,600.00. Offers may include discretionary bonuses and long-term incentives. Genmab provides benefits such as 401(k) with company match, health/dental/vision plans, voluntary plans, paid time off, parental leave, and wellness resources. About Genmab Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com. Genmab is committed to protecting your personal data and privacy. Please see our privacy policy and Job Applicant Privacy Notice for handling your data in connection with your application.
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Make sure to apply with all the requested information, as laid out in the job overview below. We are seeking a candidate with recent launch experience in Gyn-Onc or a novel solid-tumor asset, with a proven track record operating in an emerging/developing organization. The role is a key contributor to consumer campaign strategy and launch excellence, driving alignment and collaboration across cross-functional partners. Responsibilities
Develop and execute patient, care partner and allied health professional marketing strategies and campaigns aligned with brand goals and patient needs. Partner effectively across Gyn-Onc Brand and Digital Strategy teams to implement consumer campaign and messaging across brand ecosystem. Act as primary liaison to Patient Advocacy and Patient Support Services teams, ensuring aligned approach across all patient and care partner outreach. Lead Congress strategy for Allied Health Professional meetings, as well as advocacy month planning. Establish and foster collaborative relationships with external agency partners and internal cross-functional stakeholders at Genmab. Collaborate with Legal, Medical, and Regulatory (MLR) teams to navigate review processes and ensure compliance. Translate clinical and scientific data into engaging, accessible educational content across multiple channels (digital, social, print, events). Translate primary & secondary data into insight-driven decision making and actionable strategies. Collaborate effectively with Genmab field leadership, CNE Lead and Commercial Learning to support strategic execution and continued optimization of consumer-facing materials. Manage project timelines, budgets and all key deliverables aligned to brand goals. Stay informed of industry trends, competitor activities, and patient behavior to inform strategy. Requirements
Bachelor’s degree required; advanced degree (MBA, MPH, or related) preferred. 10+ years of marketing experience, with at least 3 years focused on consumer or patient marketing in biotech, pharma, or healthcare. Proven ability to develop integrated marketing campaigns and patient engagement initiatives. Recent launch experience required – ADC, IO, targeted therapy, personalized medicine solid tumor and/or gyn-onc launch experience preferred. Accelerated approval (Subpart E or H) experience highly preferred. Deep understanding of FDA regulations for direct-to-consumer healthcare communications. Ability to travel domestically up to 25%. Preferred Qualifications
Experience in an emerging organization with a self-starter mindset and solutions-oriented approach. Strong communication and presentation skills; ability to manage multiple priorities in a fast-growing environment. Startup, emerging pharma, or new team experience; ability to thrive in ambiguity with an entrepreneurial mindset and a track record of results. Strong project management and agency oversight experience; experience working in cross-functional teams in regulated environments. Commitment to innovation, patient-centricity, inclusion and compliance. Salary and Benefits For US-based candidates, salary range: $170,400.00 – $255,600.00. Offers may include discretionary bonuses and long-term incentives. Genmab provides benefits such as 401(k) with company match, health/dental/vision plans, voluntary plans, paid time off, parental leave, and wellness resources. About Genmab Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com. Genmab is committed to protecting your personal data and privacy. Please see our privacy policy and Job Applicant Privacy Notice for handling your data in connection with your application.
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