B2B Brand and Industry Marketing Director - CVS Media Exchange (CMX)

B2B Brand and Industry Marketing Director - CVS Media Exchange (CMX) At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. Position Summary Do you have a passion for building a brand and implementing innovative marketing programs to create differentiation in a cluttered, yet fast growing industry? Are you deeply familiar with retail media brand strategy, brand narrative & campaign development, multi-channel (paid, owned, and earned) execution, event marketing, and demand generation — have executed at scale, driving business results and brand equity along the way? If you answered yes, join the CVS Media Exchange (CMX) business as the Lead Director of Brand & Industry Marketing Strategy. Responsibilities Lead a small but mighty team focused on defining and building the CMX brand, properly positioning CMX internally and externally, and identifying how the brand comes to life to create long-term equity. Inspire innovative brand marketing, communications and storytelling across all communications and touchpoints, as well as industry activations. Develop the annual marketing and editorial calendar supported with campaigns to drive advertiser acquisition and retention, and implement a lead management process for the Partner Management Team. Report to the Head of CMX Marketing with close partnership across the Monetization Leadership Team, Corporate Communications, and Heart Haus (internal CVS Health agency). Oversee the CMX brand strategy, architecture, content calendar and narrative across all touch points. Drive the CMX marketing plan and annual activation calendar, including messaging strategy, industry events and speaking engagements, and sales enablement for new advertiser acquisition and client extensions. Define the owned and earned content calendar across channels (CMX site, LinkedIn, eNewsletter) and collaborate with CVS Health Corporate Communications and external PR agency for earned coverage. Partner with Consumer Insights to understand advertisers and opportunities related to awareness and satisfaction via semi-annual brand tracker surveys. Develop and manage the annual marketing budget, analyze spending, and ensure cost-effectiveness and ROI. Lead and mentor a growing team of marketers, prioritizing activities that support CMX’s strategic goals and foster a culture of inspiration and growth. About CMX CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data to provide measurable results for our clientele, with flexible pricing and buying models including self-service. Hybrid model with 3 onsite days/week at one of the following locations: Boston, MA Wellesley, MA Woonsocket, RI New York / Soho area, NY Blue Bell, PA Chicago, IL Travel requirement is up to 25%. Required Qualifications 8+ years of marketing strategy experience with a strong foundation in retail or commerce media, B2B consumer product goods, pharma, & media agency as a customer understanding 6+ years cross-functional leadership experience 4+ years of brand marketing or commerce agency/strategy experience 4+ years of digital marketing experience including testing and validating emerging opportunities, with emphasis on B2B content 2+ years of brand or category management experience is a plus Preferred Qualifications Strong Retail/Commerce Media acumen with understanding of market landscape and key players Proven B2B storyteller, able to distill complex concepts into compelling content Editorial mindset for a flexible B2B content and event calendar responsive to market dynamics Ability to work in a highly matrixed organization with internal and external partners Self-motivated, high-capacity, and outcome-driven Excellent written and verbal communication across diverse audiences Creative problem solver who can incorporate new learnings into plans Experience with marketing technology, enablement, lead generation and management Fact-based decision making balancing analytics with experience Ability to navigate formal channels and relationships across the organization Education Bachelor’s degree in Business, Marketing, Communications or related field or equivalent (HS Diploma + 4 yrs experience) required MBA preferred Pay Range The Typical Pay Range For This Role Is $100,000.00 - $231,540.00 This base pay range is for all positions in the job grade; actual offer depends on experience, education, geography and other factors. This position is eligible for CVS Health bonus, commission or short-term incentive, and includes an equity award target. Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve, and we are committed to fostering a workplace where every colleague feels valued and belongs. Benefits We offer a comprehensive and competitive mix of pay and benefits for physical, emotional and financial wellness. Benefits include: Affordable medical plan options, a 401(k) with company matching contributions, and an employee stock purchase plan. No-cost programs for wellbeing, confidential counseling and financial coaching. Paid time off, flexible work schedules, family leave, dependent care resources, tuition assistance, retiree medical access and other benefits depending on eligibility. For more information, visit https://jobs.cvshealth.com/us/en/benefits Application window closes 10/01/2025. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws. Seniority level Director Employment type Full-time Job function Marketing and Sales Industries: Hospitals and Health Care Referrals increase your chances of interviewing at CVS Health

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