Marketing Consultancy Lab is hiring: Public Relations Coordinator in Miami

Job Title: Public Relations Coordinator

Location: Miami, FL

Job Type: Full-time

We are seeking a dynamic and motivated Public Relations Coordinator to join our growing team. In this role, you will be the linchpin of our PR efforts, responsible for driving our organization's public relations strategy to enhance our brand presence and reputation. Your primary responsibilities will include developing and implementing PR campaigns, crafting compelling narratives that resonate with our target audiences, and establishing strong media relationships.

Key Responsibilities:

• Develop and implement comprehensive public relations strategies and campaigns.
• Craft press releases, media pitches, and other communication materials to promote company initiatives.
• Manage media inquiries and serve as a point of contact for journalists and media outlets.
• Build and maintain strong relationships with key media contacts and industry influencers.
• Coordinate the planning and execution of press events, product launches, and promotional activities.
• Monitor and analyze media coverage and social media mentions to assess the effectiveness of PR initiatives.

Requirements:

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
• Minimum of 2 years of experience in public relations or communications roles.
• Strong written and verbal communication skills with an ability to craft persuasive messaging.
• Proficiency in media relations and a strong understanding of the media landscape.
• Experience with social media platforms and their role in public relations.
• Excellent organizational skills and attention to detail to manage multiple projects.