Marketing Strategist - State National Job at Markel in Bedford

What part will you play? If you’re looking for a place where you can make a meaningful difference, you’ve found it.

The Marketing Strategist will develop and implement comprehensive marketing plans that support the goals of Program Services, Sales, Client Service, and Innovation/Strategy. They will collaborate with these departments to support Marketing Objective & Key Results (OKRs), Key Performance Indicators (KPIs), tracking performance to measure the success of their initiatives. Additionally, this role will serve as a liaison between Marketing and these departments, ensuring effective communication and coordination for successful campaign execution.

Responsibilities

• Create marketing campaigns for assigned departments and divisions
• Includes lead generation, retention, and attrition campaigns and coordination of partnership marketing deliverables
• Project management campaigns from creation to execution
• Develop innovative marketing collateral ideas and concepts
• Collaborate with Marketing to leverage omnichannel marketing tools to generate leads for sales
• Identify new marketing tools and strategies to generate awareness and brand exposure for products
• Monitor marketing campaign effectiveness and create measurement scorecards
• Contribute to strategic solutions and come up with tactical execution ideas
• Prepare Sales Requests for Proposals (RFPs)
• Execute on assigned Marketing OKRs and KPIs to support the Marketing department’s goals
• Research and recommend industry events, placement and sponsorship opportunities
• Collaborate with the Content Marketing Specialist to define and track event data metrics
• Create event lead generation strategies
• Create and execute lead engagement tracking, monitoring processes and reporting
• Monitor marketing finance/banking trends and competitor marketing strategies
• Collaborate within own department and outside departments to develop key messages and content for assets, client correspondence and other communication vehicles as needed
• Build emails and make website updates whenever necessary, as well as coordinate with the Digital Specialist
• Manage marketing budget when applicable

Qualifications

Knowledge & Skills

• Detail-oriented and accuracy focused
• Ability to time manage, prioritize and manage tasks to meet or beat deadlines on assignments
• Team player and collaborator cross-functionally with SNC and Markel
• Solid understanding of Marketing department technology stack, Dynamic CRM, and other company systems, workflows, and guidelines for assigned product lines
• Strong communicator with project management skills
• Ability to interpret OKRs and KPI’s and make adjustments to projects/campaigns accordingly
• Knowledge of design principles/programs (Adobe Creative Suite and Canva) is a plus

Education/Experience

• Bachelor\'s degree required
• Minimum 3+ years’ work experience, marketing experience preferred. Insurance experience a plus. Master’s degree is a plus
• 3-5 years of business-to-business (B2B) marketing experience preferred
• 3-5 years of experience tracking/using marketing analytics
• Vendor management experience preferred

Work Conditions

• Office Environment, standing and sitting for extended periods of time
• Ability to lift up to 25 pounds

Other

• Regular exposure to confidential and proprietary information

US Work Authorization: US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.

Who we are

Markel Group (NYSE – MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.

We’re all about people | We win together | We strive for better

What’s in it for you

In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and at work.

• We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees’ needs at all stages of life.
• All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
• We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.

Are you ready to play your part? Choose ‘Apply Now’ to fill out our short application, so that we can find out more about you.

Caution: Employment scams

Markel is aware of employment-related scams where scammers will impersonate recruiters by sending fake job offers to those actively seeking employment in order to steal personal information. For safety, please note that all legitimate job postings will be posted on Markel Careers and communications will come from Markel.com email addresses. Report any suspected scams to rarecruiting@markel.com.

Markel is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of any protected characteristic.

Should you require any accommodation through the application process, please send an e-mail to rarecruiting@markel.com.

No agencies please.