Marketing Strategist - State National Job at State National Co. in Bedford

Overview

Marketing Strategist - State National

Role overview: The Marketing Strategist will develop and implement comprehensive marketing plans that support the goals of Program Services, Sales, Client Service, and Innovation/Strategy. They will collaborate with these departments to support Marketing Objective & Key Results (OKRs), Key Performance Indicators (KPIs), and track performance to measure the success of initiatives. This role also serves as a liaison between Marketing and the involved departments to ensure effective communication and coordinated campaign execution.

Responsibilities

• Create marketing campaigns for assigned departments and divisions, including lead generation, retention, attrition campaigns, and coordination of partnership marketing deliverables
• Manage projects from creation to execution; develop innovative marketing collateral ideas and concepts
• Collaborate with Marketing to leverage omnichannel tools to generate leads for sales
• Identify new marketing tools and strategies to generate awareness and brand exposure
• Monitor marketing campaign effectiveness and create measurement scorecards
• Contribute to strategic solutions and provide tactical execution ideas
• Prepare Sales Requests for Proposals (RFPs)
• Execute on assigned Marketing OKRs and KPIs to support department goals
• Research and recommend industry events, placement and sponsorship opportunities
• Collaborate with Content Marketing Specialist to define and track event data metrics
• Create event lead generation strategies
• Establish lead engagement tracking, monitoring processes and reporting
• Monitor marketing finance/banking trends and competitor strategies
• Collaborate with internal/external teams to develop key messages and content for assets and client communications
• Build emails and update websites as needed, coordinating with the Digital Specialist
• Manage marketing budget when applicable

Qualifications

• Detail-oriented and accuracy-focused
• Strong time management, prioritization, and ability to meet deadlines
• Team player with cross-functional collaboration experience
• Solid understanding of Marketing technology stack (CRM and related systems)
• Strong communication and project management skills
• Ability to interpret OKRs and KPIs and adjust projects accordingly
• Knowledge of design principles/programs (Adobe Creative Suite and Canva) is a plus

Education/Experience

• Bachelor's degree required
• Minimum 3+ years marketing experience; insurance experience a plus; Masters degree a plus
• 3-5 years of B2B marketing experience preferred
• 3-5 years of experience tracking/using marketing analytics
• Vendor management experience preferred

Work Conditions

• Office environment; standing and sitting for extended periods
• Ability to lift up to 25 pounds

Other

• Regular exposure to confidential and proprietary information

US Work Authorization

US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.

Who We Are

Markel Group (NYSE MKL) is a Fortune 500 company with over 60 offices in 20+ countries, holding company for insurance, reinsurance, specialist advisory and investment operations worldwide.

What's In It For You

We offer competitive benefits and programs to support employees at all stages of life, including health, dental, and vision insurance, 401(k) with employer match, Employee Stock Purchase Plan, PTO, holidays, floating holidays, and parental leave.

Apply

To apply, select the Apply Now option and complete the short application.

Important

Caution: Employment scams. All legitimate Markel postings are on Markel Careers and communications come from Markel.com email addresses. Report suspected scams to rarecruiting@markel.com. Markel is an equal opportunity employer.

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