Google Ads & SEO Specialist Job at Riithink Digital Marketing in Durham

Location

Remote, must be located in North Carolina or Idaho

Compensation

$50,000 – $60,000 (based on experience and portfolio)

Benefits

401K match, 50% medical and dental coverage for family. Up to 2 weeks PTO/year.

About Riithink Digital Marketing

Riithink is a collaborative, fast-paced digital marketing agency supporting a diverse roster of clients across various industries. We pride ourselves on combining strategic thinking with data-driven execution to help brands grow and succeed. Though we operate remotely, we maintain high-touch communication throughout the day, ensuring a strong team connection and shared momentum.

About the Role

We’re seeking a Google Ads & SEO Specialist who is well-rounded, detail-oriented, and comfortable wearing multiple digital hats. This position is ideal for someone who thrives in a dynamic environment, enjoys both the creative and analytical sides of marketing, and has strong client communication skills.

Key Responsibilities

• Paid Media Management
• Plan, execute, and optimize campaigns on Google Ads and paid social platforms (Meta, LinkedIn, etc.)
• Manage Google Ads campaigns focused on both lead generation and ecommerce, including Shopping Ads
• Comfortable with Google Merchant Center and resolving related feed issues
• Monitor performance metrics and develop strategies for continuous improvement
• Organic & Social Media
• Create and schedule engaging organic social content across platforms
• Support social media strategy, community management, and trend monitoring
• Email Marketing
• Develop and execute email campaigns (using platforms like Klaviyo or Mailchimp)
• Segment audiences and analyze performance to improve results
• SEO & Content Creation
• Write SEO-optimized blog posts and website content
• Perform keyword research, meta tag updates, and technical SEO audits
• Client Communication
• Serve as a point of contact for assigned accounts
• Prepare reports, lead client calls, and ensure strategic alignment

Preferred Skills & Experience

• 2+ years of experience in a digital marketing role or agency environment
• Proficiency in Google Ads and Meta Ads Manager
• Google Ads certifications for Search and Performance Max
• Google Analytics 4 (GA4), Google Tag Manager, and custom event tracking experience
• Experience with SEO tools (e.g., SEMrush, Moz, Screaming Frog)
• Strong writing skills, especially for blogs, social content, and ad copy
• Knowledge of email marketing platforms and best practices
• Familiarity with content calendars, reporting, and campaign planning

Extra Credit (Not Required, But a Plus)

• Experience working with WordPress and/or Shopify websites
• HubSpot certifications
• SMS/Text marketing

Why Riithink?

• Collaborative, supportive remote team culture
• Opportunities to grow across disciplines and specialties
• Diverse, meaningful client work
• Clear communication and team connection—even from afar

Some other agencies are known for their “copy & paste” models in digital marketing. However, we take pride in helping clients address their unique challenges with custom solutions. People who join Riithink expand their skills and experience quickly because our small team tackles big challenges… and we do a kickass job!

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services