Content Marketing Specialist Job at Pocket Prep in Durham

About us

Pocket Prep is a leading mobile and web-based learning platform offering efficient and affordable study solutions for professional certifications. We believe that education should be within everyone’s reach. Professional certification exams are often a stressful and expensive barrier to career advancement - Pocket Prep strives to prepare our members to pass with confidence.

Marketing at Pocket Prep

Our small but dynamic team is highly collaborative and passionate about connecting learners with the tools they need to achieve their goals. We believe every campaign, message, and initiative is an opportunity to inspire confidence and drive exam-day success. Our work spans digital advertising, product marketing, content strategy, affiliate partnerships, and customer lifecycle marketing—with the goal of increasing user acquisition, retention, and conversion.

Job Summary

We are seeking a creative and versatile Content Marketing Specialist to own the storytelling across our digital channels. This role is responsible for creating compelling, on-brand content that educates, engages, and converts our audiences. From organic social media posts to blogs, emails, case studies, and white papers, you’ll help us bring our brand voice to life and support demand generation, customer engagement, and thought leadership goals. This is an execution-heavy role for a strong writer and communicator who thrives in a fast-paced environment, balancing creativity with business impact.

Responsibilities

Content Creation

Write, edit, and publish high-quality content across formats: blogs, social media posts, email campaigns, case studies, and white papers.

Maintain consistent brand voice and messaging across all channels.

Social Media

Manage and grow organic social presence (Facebook, LinkedIn, Instagram, Reddit, etc.) with engaging posts, graphics (with design support as needed), and campaigns.

Monitor trends and recommend fresh ideas to increase reach and engagement.

Email Marketing

Draft and optimize email content for newsletters, nurture sequences, and customer communications.

Collaborate with the marketing team to align email campaigns with product launches and events.

Thought Leadership & Long-Form

Research, outline, and write case studies, customer success stories, and white papers that showcase industry expertise.

Support content strategy for webinars, in-person events, and other campaigns.

Collaboration

Work closely with Marketing, Product, and Sales teams to translate business priorities into content that resonates with audiences.

Partner with design for visuals and with demand gen for campaign execution.

Analytics

Track content performance (traffic, engagement, conversions) and use insights to optimize future content.

About You

We're looking for someone who has the following:

Required:

• 2–4 years of professional content marketing, copywriting, or journalism experience (B2B or B2C).

• Exceptional writing and editing skills with attention to detail.

• Experience managing organic social channels and producing content calendars.

• Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs, or equivalent).

• Comfortable using email/CRM platforms (e.g., HubSpot, Mailchimp, Marketo, etc.).

• Strong organizational skills and ability to manage multiple projects with competing deadlines.

• Self-starter with creative energy and a collaborative mindset.

Preferred

• Experience in EdTech, SaaS.

• Portfolio of published blogs, case studies, white papers, and social campaigns.

• Graphic design or basic video editing skills a plus.

You are also excited about our culture:

• Embrace a spirit of improvement and welcome feedback

• Choose curiosity instead of judgment

• Share your opinions and perspectives, and kindly disagree when you see things differently

• Craft is important to you; You prefer to do things well instead of rushed

• Love for continued learning individually and as a team, as well as making education more accessible for others

Benefits:

• Stability: We're 10+ years old, 100% profitable without investor backing, and we continue to have year-over-year growth.

• Work/Life Balance: Freedom to live your life while accomplishing something awesome for everyone in education. Flexible PTO and a 3-week company-wide holiday break from mid-December through the New Year.

• Competitive Compensation: Generous profit-sharing program and base pay.

• 100% Healthcare: We cover all of our employees' healthcare premiums because we are invested in your well-being. We also cover 80% of dependents.

• Remote Flexibility: You can work where and when you are most effective. We have an office in Downtown Durham and are supportive of remote work options.

• Give Back: We are active participants in our communities through volunteer partnerships with local nonprofits. We offer VTO (volunteer time off) for independent engagement with your community.

Compensation Range: $83K