Overview
Remote
Join our award-winning A-Team!
Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. We work with over 6,500 dealerships and every major manufacturer in the country, and we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.
The Copy Manager, Automotive Advertising oversees development of marketing campaigns that meet client needs by maximizing target audience reach. This role includes leadership and oversight of Creative Strategists and Creative Architects, plus recruiting, training, retaining, scheduling, and managing the team.
The Copy Manager communicates with department leadership and key stakeholders to coordinate adequate resources for daily work and special projects.
Position Responsibilities
- Leads and directs the Copy team to ensure accurate and timely completion of daily deliverables, and identifies and solves process gaps
- Ensures the Copy department’s deliverables stay within budget and meet or surpass agency and client quality standards
- Ensures the Copy department and key stakeholders understand clients’ brand voice and advertising needs to execute and evolve successful campaigns
- Leads the Copy team to ensure translation approaches capture clients’ brand voice across marketing
- Writes clear and concise advertising copy across multiple platforms and channels
- Stays current on new advertising initiatives and designs in-depth trainings to launch new Copy products and services
- Develops documentation and tools to evolve, elevate, and scale the Copy team’s operations
- Oversees accuracy and maintenance of all Copy training docs and publishes to designated portal
- Contributes to overall Creative team vision, roadmaps, ideation, and creative strategy
- Collaborates with stakeholders, designers, videographers, and other creatives to execute campaigns from start to finish
- Provides upper management monthly updates on Copy team status, training initiatives, KPI progress, and promotion planning
- Monitors PTO usage to ensure coverage across the Copy team
- Ensures invoices and expenses are submitted to the appropriate department in a timely manner
Position Requirements
- Associates degree in marketing, film, journalism, communications, business administration, or equivalent experience (bachelor’s or master’s a plus)
- 8+ years as a copywriter or editorial lead at an advertising agency, with brand voice across platforms
- 3+ years of experience in automotive advertising
- 5+ years of experience leading a copy team
- Strong leadership, communication, organizational skills, attention to detail, and ability to manage multiple projects
- Interpersonal soft skills (setting expectations, conflict resolution, active listening)
- Proficiency with Mac OS, Microsoft Word, Excel, and PowerPoint
- Ability to develop and execute multichannel copy strategies and manage brand voice
- Knowledge of best-in-class copy practices
Work from Here & Benefits
We offer flexible remote work with options to work on campus or remote. Leaders can hold in-person or virtual meetings to collaborate and build relationships. Our benefits package includes medical, dental, vision, and 401K effective day 1, plus generous PTO.
Equal Employment Opportunity
Affinitiv celebrates diversity and is committed to providing an environment of mutual respect. We prohibit discrimination and harassment of any type and are an equal opportunity employer.