Pearson is hiring: Senior Content Strategist in Topeka

Overview

Join to apply for the Senior Content Strategist role at Pearson.

We are seeking an experienced Content Strategist to help lead the planning and development of content on Pearson’s primary marketing and e-commerce website. You will work with stakeholders across Pearson, from designers to marketers to product developers, and your role may range from lead facilitator to a single collaborator depending on the project.

Responsibilities

• Write clear instructional UX copy and collaborate on content projects.
• Manage and govern content to ensure quality and brand consistency.
• Influence copy production and distribution aligned with TOV guidelines.
• Develop strategies to engage target audiences and meet business goals.
• Develop and execute content strategy for e-commerce initiatives.
• Establish KPIs to assess content effectiveness and iterate based on feedback.
• Collaborate with teams to align content with user experience objectives.
• Prioritize accessibility and inclusivity in all materials.
• Tailor content development based on user personas and journey mapping.
• Understand localization and globalization principles for diverse markets.
• Have a general knowledge of SEO techniques related to marketing and e-commerce sites.
• Experience working with AI, both as a productivity tool and a supported platform feature.
• Lead projects with confidence, empathy, quality, and efficiency; take responsibility for content quality, process documentation, and on-time delivery.
• Promote exchange of learning, best practices, and new ideas; support a positive team culture.

Knowledge & Experience

• Experience with user-centric and immersive content through device-agnostic, data-driven content strategies, adaptive content models and standards.
• Proven experience in content strategy and content design.
• Strong verbal and written communication and copywriting skills.
• Experience with technical architecture and implementation of content components, platforms, frameworks and patterns.
• Experience designing content for digital products and websites.
• Experience using evidence, data and research to support decisions.
• Experience effectively managing many stakeholders.
• Strong problem-solving, issue resolution, ability to work in a deadline-driven environment, attention to detail, and ability to multitask.
• Hands-on experience with agile methodologies.
• Experience using content maps, content models, and site maps.
• Experience with tools such as Microsoft Office, Jira, Figma.
• Experience in research and usability testing, including A/B or multivariate tests.
• Values teamwork and is a great team player.
• Ability to describe content modeling processes and structured content organization within a headless environment.

Compensation & Benefits

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and location. The pay range for this position (California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC) is:

The minimum full-time salary range is between $115,000 - $125,000.

This position is eligible to participate in an annual incentive program. Information on benefits offered is here. Applications will be accepted through September 5th; this window may be extended based on business needs.

About Pearson

At Pearson, our purpose is to help people realize the life they imagine through learning. We are the world’s lifelong learning company, and learning is what we stand for.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need and we do not discriminate on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other protected status. Qualified applicants will receive consideration without regard to these protected characteristics. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. If you require reasonable accommodations, email TalentExperienceGlobalTeam@grp.pearson.com.

Job: UX Design

Job Family: PRODUCT

Organization: Direct to Consumer

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 20888