Capitol Broadcasting Company is hiring: Enterprise Consumer Multimedia Journalis

Overview

WRAL is seeking a dynamic and versatile Enterprise Multi Platform Journalist who thrives on uncovering original, impactful stories that matter to our communities. This role requires excellence across TV, digital, and social media—with the ability to produce high-quality video content, deliver engaging live reports, and publish compelling written and visual content for WRAL.com, the WRAL News mobile app, and our YouTube and social channels. The successful candidate will be a self-starter with a track record of enterprise reporting, with a focus on consumer and cost of living stories, visual storytelling, and multiplatform content creation. This position requires delivering at least three original TV stories per week and consistent digital and social media output.

Key Responsibilities and Essential Functions

• Multiplatform reporting and content creation.
• Report and produce a minimum of 3 enterprise stories per week for WRAL-TV, focusing on consumer and cost of living topics based on originality, depth, and community impact.
• Write and publish stories daily for WRAL.com and the WRAL mobile apps, ensuring clear, accurate, and SEO-optimized copy that aligns with AP style.
• Create video-first content for the WRAL YouTube channel, leveraging platform best practices to reach digital audiences.
• Generate engaging and timely posts across WRAL’s social media platforms (X, Facebook, Instagram, Threads), integrating visuals, live hits, and links to stories.
• Field production and visual storytelling.
• Capture high-quality video footage using professional camera gear; ensure content is visually compelling and well composed.
• Conduct live and recorded field reporting in diverse environments and conditions (breaking news, features, and enterprise pieces).
• Technical execution and live reporting.
• Operate and maintain professional-grade video, lighting, and audio equipment; set up and manage live shots using bonded cellular gear or station resources; coordinate with producers and directors for seamless execution.
• Deliver live reports and teases with confidence, accuracy, and on-brand energy.
• Collaboration and editorial input.
• Partner with producers, photographers, digital content creators, and newsroom leadership to identify, pitch, and shape enterprise content; contribute fresh ideas during editorial meetings and maintain a pipeline of unique story pitches.
• Post-production and editing.
• Edit all video elements using non-linear editing systems to produce polished packages for both broadcast and digital platforms; ensure editing reflects high production standards, sound storytelling structure, and creative pacing.

Required Qualifications

• Bachelor’s degree in Journalism, Broadcasting, Communications, or a related field.
• At least 3 years of experience in a television newsroom as a reporter, MMJ, or photojournalist, with a portfolio showcasing strong writing, shooting, and editing.
• Proficiency in:
  • Non-linear editing systems (e.g., Adobe Premiere, Final Cut Pro)
  • Newsroom systems such as ENPS, Edius, FTP transfers
  • LiveU, Dejero, or other remote transmission equipment
• Mastery of AP Style and digital writing techniques.
• Understanding of social media storytelling and platform-specific strategies.
• Strong editorial judgment with commitment to journalistic integrity and ethics.
• Self-motivated with a strong sense of curiosity and urgency.
• Ability to manage multiple assignments and meet tight deadlines.
• Professional appearance and strong on-camera presence.
• WillIngness to work evenings, weekends, holidays, or irregular shifts as news dictates.

Performance Metrics

• TV Reporting: Minimum of 3 enterprise stories per week.
• Digital Publishing: At least 4–5 original pieces per week for WRAL.com and the mobile app.
• YouTube Contributions: Weekly content contributions in video format (packages, explainers, or segments).
• Social Media Engagement: Daily engagement via original content, live hits, and promotional posts tailored to platform and audience.

Why WRAL

This role offers an opportunity to tell meaningful stories across North Carolina and beyond, inspiring and informing audiences while holding power to account. If you are creative, curious, and collaborative, WRAL wants to hear from you.

Physical Demands

The physical demands described here are representative of those required to perform the essential functions of this job.

• Extended periods of standing or sitting for writing, research, or reporting.
• Manual dexterity to operate computers, editing equipment, microphones, and monitors.
• Lifting and carrying equipment (up to 25 lbs).
• Visual and auditory requirements to monitor audio levels and video quality.
• Mobility and stamina to move between studios and the newsroom, sometimes in fast-paced environments.
• Analytical mindset to learn new tools, formats, and techniques for newsroom content management.

Work Conditions

Primarily based in a broadcast studio, newsroom, or digital media production space. May require early mornings, late evenings, weekends, and holiday shifts depending on news cycles and live demands. Fast-paced, high-pressure environment during live broadcasts and breaking news events. Occasional fieldwork and travel within coverage area as needed.

Benefits

• Competitive salary based on experience.
• Comprehensive benefits package including:
  • Health insurance options
  • Vision and dental insurance
  • Company-sponsored life insurance
  • Voluntary benefits (legal plans, pet insurance, home and auto discounts, etc.)
  • 401K with company match
  • Generous paid time off and 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Access to local events and opportunities for involvement in the community.

Pre-Employment Information

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.
• WOTC participation is voluntary and has no impact on your hiring chances.

EEO Statement

Capitol Broadcasting Company is an equal opportunity employer. We are committed to an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement

Capitol Broadcasting Company, Inc. is a diversified communications company with holdings across television, radio, digital media, live events, and related ventures in North Carolina. This description reflects the general nature and level of work performed by employees assigned to this job. It is not a complete statement of duties, responsibilities, or requirements.