CAPTIVATEIQ INC
Senior Product Marketing Manager
CAPTIVATEIQ INC, Raleigh, North Carolina, United States, 27601
Overview
Senior Product Marketing Manager at CaptivateIQ. Play a critical role in shaping and executing the go-to-market strategy for new products and our commercial segment. Lead positioning, messaging, and enablement to differentiate and win in a dynamic market. Youll work closely with Product, Sales, Customer Success, and RevOps. Your work will influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value. Location
Hybrid (in-office 3 days per week) in one of the following locations: Menlo Park, CA; Austin, TX; Raleigh, NC; Nashville, TN; Toronto, Canada. Remote options may apply where noted. Responsibilities
Product Launches & GTM Strategy: Own product marketing for new solutionspartner with Product, Marketing, and Sales to craft messaging, positioning, and launch strategies that accelerate growth Sales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with collateral, insights, and training to drive revenue Competitive Intelligence: Monitor the competitive landscape and translate findings into strategic insights for Sales and Product Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports GTM and expansion strategies Customer & Market Research: Conduct primary research to gather insights, identify pain points, and inform product and marketing direction Content & Collateral Development: Build sales assets (decks, one-pagers, battlecards, playbooks) that support pipeline generation and deal velocity Cross-Functional Collaboration: Align GTM priorities across teams from ideation through launch and beyond Evangelism: Represent voice of the customer for internal teams and as a CaptivateIQ and industry expert to prospects and customers Requirements
5+ years in B2B SaaS product marketing and 810 years of overall professional experience Experience launching new products and driving GTM strategy Experience collaborating with Product Management, Marketing and Sales Strong competitive intelligence capabilities to differentiate and win deals Exceptional storytelling and communication skills; ability to distill complex concepts into compelling messaging Proven track record partnering with Sales and Marketing to drive pipeline and revenue Data-driven mindset with the ability to measure and iterate on success Driven, resourceful, and motivated to help teams succeed Benefits
(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents Flexible vacation days and quarterly mental health days One-time expense on your 1-year work anniversary for travel, home furnishings, or a nice meal Annual stipends for professional development and caretaking (US-ONLY) 401k plan Newest Apple products to help you do your best work Employee Resource Groups (ERGs) supporting DEI goals Compensation
The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000$205,000; for all other North America locations, the range is $130,000$168,000. OTE will depend on factors including proficiency, performance, and location. This is part of CaptivateIQ's total rewards package. Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted We will never ask for sensitive information or payments during the application process We conduct multiple rounds of interviews using secure video conferencing We are aware of recruitment scams using the CaptivateIQ name. If you suspect a scam, contact us through official channels. Additional Job Details
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Software Development #J-18808-Ljbffr
Senior Product Marketing Manager at CaptivateIQ. Play a critical role in shaping and executing the go-to-market strategy for new products and our commercial segment. Lead positioning, messaging, and enablement to differentiate and win in a dynamic market. Youll work closely with Product, Sales, Customer Success, and RevOps. Your work will influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value. Location
Hybrid (in-office 3 days per week) in one of the following locations: Menlo Park, CA; Austin, TX; Raleigh, NC; Nashville, TN; Toronto, Canada. Remote options may apply where noted. Responsibilities
Product Launches & GTM Strategy: Own product marketing for new solutionspartner with Product, Marketing, and Sales to craft messaging, positioning, and launch strategies that accelerate growth Sales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with collateral, insights, and training to drive revenue Competitive Intelligence: Monitor the competitive landscape and translate findings into strategic insights for Sales and Product Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports GTM and expansion strategies Customer & Market Research: Conduct primary research to gather insights, identify pain points, and inform product and marketing direction Content & Collateral Development: Build sales assets (decks, one-pagers, battlecards, playbooks) that support pipeline generation and deal velocity Cross-Functional Collaboration: Align GTM priorities across teams from ideation through launch and beyond Evangelism: Represent voice of the customer for internal teams and as a CaptivateIQ and industry expert to prospects and customers Requirements
5+ years in B2B SaaS product marketing and 810 years of overall professional experience Experience launching new products and driving GTM strategy Experience collaborating with Product Management, Marketing and Sales Strong competitive intelligence capabilities to differentiate and win deals Exceptional storytelling and communication skills; ability to distill complex concepts into compelling messaging Proven track record partnering with Sales and Marketing to drive pipeline and revenue Data-driven mindset with the ability to measure and iterate on success Driven, resourceful, and motivated to help teams succeed Benefits
(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents Flexible vacation days and quarterly mental health days One-time expense on your 1-year work anniversary for travel, home furnishings, or a nice meal Annual stipends for professional development and caretaking (US-ONLY) 401k plan Newest Apple products to help you do your best work Employee Resource Groups (ERGs) supporting DEI goals Compensation
The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000$205,000; for all other North America locations, the range is $130,000$168,000. OTE will depend on factors including proficiency, performance, and location. This is part of CaptivateIQ's total rewards package. Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted We will never ask for sensitive information or payments during the application process We conduct multiple rounds of interviews using secure video conferencing We are aware of recruitment scams using the CaptivateIQ name. If you suspect a scam, contact us through official channels. Additional Job Details
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Software Development #J-18808-Ljbffr