Director of Digital Marketing

Director of Digital Marketing About the Company Join a premier organization in the consumer services industry, recognized for its commitment to excellence. Industry Consumer Services Type Privately Held About the Role We are looking for a dynamic Director of Digital Marketing to lead the creation and implementation of innovative digital marketing strategies that elevate brand visibility and drive customer loyalty. This vital position is key to achieving our business objectives by enhancing our online presence and maximizing revenue growth through digital channels. The ideal candidate will possess a proven track record in digital marketing and will be responsible for: Overseeing website management, loyalty applications, and CRM initiatives Identifying growth opportunities and managing impactful digital advertising campaigns Tracking and analyzing key performance metrics to inform strategic decisions Driving customer engagement and optimizing all digital marketing efforts Applicants should have a Bachelor's degree in marketing, business, or a related field, with an MBA considered a strong advantage. A minimum of 5 years' experience in digital marketing, particularly with a focus on digital strategy creation and execution, is essential. Candidates should demonstrate strong proficiency in various digital marketing tools including Google Analytics, CRM systems, and marketing automation software. The successful applicant will be an exceptional communicator and leader, with sharp analytical skills to continually refine strategy and optimize performance. Travel Percent Less than 10% Functions Information Technology Ecommerce Product Management Strategy