Marketing Content Specialist

Massage Luxe International, LLC is a luxury spa franchisor with more than 100 franchise units signed and in development, with an aggressive plan in place to accelerate the growth of the MassageLuXe brand. With 100 units currently operating across the nation, MassageLuXe is on the verge of explosive growth, and we are seeking an ambitious, driven individual to join our team as a Digital Media Specialist to help us accomplish that growth. Massage Luxe International, LLC fosters a team-oriented work environment, and you would be joining a group of individuals focused on collaborative efforts to achieve extraordinary results. If the opportunity to be part of a fun, progressive, energetic, fast-growing company interests you, we would like to explore your future with us. Marketing Content Specialist We are seeking a detail-oriented, strategic, and brand-savvy individual to join our growing marketing team as a Marketing Content Specialist. This position plays a critical role in creating and managing engaging content across multiple channels to support both national brand initiatives and individual franchisee needs. This includes email marketing, social media content creation, website copywriting, and branded materials. In addition, this individual will work directly with franchisees to provide marketing support, offer guidance on local marketing execution, and ensure alignment with brand standards. The ideal candidate is an excellent writer, highly organized, and passionate about building consistent, compelling marketing across platforms. Key Responsibilities: Develop and execute content for company-wide email campaigns, newsletters, and promotional offers Manage MassageLuXe social media channels including content calendars, post creation, and community engagement Write compelling copy for websites, marketing collateral, blog posts, ad campaigns, and internal communications Partner with franchisees to provide marketing support, including local advertising strategies, social content, and promotional ideas Maintain and update marketing assets in the franchisee marketing portal (LuXe Web) Collaborate cross-functionally with operations, sales, and esthetics teams to support key business initiatives Track performance metrics for content and campaigns and optimize based on results Help ensure all content is consistent in tone, style, and messaging with the MassageLuXe brand voice Stay current on industry trends, digital marketing tools, and competitive content strategies Other duties as assigned by the VP of Marketing Skills and Qualifications: Bachelors degree in Marketing, Communications, Journalism, or a related field 2+ years of experience in content marketing, copywriting, or digital marketing Excellent written and verbal communication skills Proficiency in social media platforms, email marketing software, and basic graphic editing tools Experience supporting a franchise or multi-location business is a plus Strong organizational and project management skills Ability to manage multiple projects with competing deadlines Familiarity with content analytics and performance reporting Creative, collaborative, and self-motivated Compensation: $50,000 annually + benefits