Dallas Bulls is hiring: Digital Content Specialist in Dallas

Overview

The Dallas Bulls are a professional arena football team based in Dallas, Texas. Established in 2020 as a founding franchise under Arena Sports Group Holdings, LLC, the Bulls aim to deliver high-energy, community-driven arena football. The organization plans to begin its 2026 season in the historic Fair Park Coliseum. Our vision is to become a premier arena football franchise known for innovation, community impact, and excellence on and off the field.

Job Title

• Digital Content Specialist

Team / Location

• Team: Dallas Bulls
• Location: Dallas, TX
• Reports To: Social Media Manager / Director of Marketing
• Position Type: Full-Time | Digital Media & Communications

Position Overview

The Dallas Bulls are seeking a creative and detail-driven Digital Content Specialist to develop, manage, and publish compelling content across the team’s digital platforms. This role plays a vital part in growing the team’s online presence, increasing fan engagement, and supporting marketing campaigns through web, email, and social media content.

Key Responsibilities

• Create, curate, and manage written, graphic, and video content for digital channels (website, social media, email, app).
• Update and maintain content on the official team website using a content management system (CMS).
• Collaborate with marketing and creative teams to align content with brand voice and campaign goals.
• Assist with planning and scheduling content calendars to support team events, games, and promotions.
• Monitor content performance and provide insights and recommendations using analytics tools.
• Ensure consistency in tone, messaging, and formatting across all digital platforms.
• Assist with fan engagement strategies through interactive digital content, polls, contests, and highlights.
• Stay current on digital trends and sports content strategies to keep the Bulls' presence fresh and competitive.

Qualifications

• Bachelor’s degree in Digital Media, Communications, Journalism, Marketing, or related field.
• 2–3 years of experience in digital content creation, preferably in sports, entertainment, or media.
• Strong writing and editing skills with a clear, engaging voice.
• Experience with CMS platforms (e.g., WordPress, Drupal), email marketing tools, and analytics dashboards.
• Basic knowledge of graphic design and video editing tools (Adobe Creative Suite, Canva, etc.).
• Ability to work flexible hours, including nights, weekends, and game days.

Preferred Attributes

• Passion for football and sports media.
• Comfortable working in a fast-paced, deadline-driven environment.
• Strong attention to detail and excellent time management skills.
• Team-oriented with a collaborative spirit.

Note: This role description reflects the responsibilities and qualifications for the Digital Content Specialist position with Dallas Bulls. All content is kept in original language and context from the provided description.