Marketing Development Director
Pine Tree Staffing LLC, Bradenton, FL, United States
Responsibilities
Global in-market execution and support activities for SBU (examples: new product launch, pricing, web platform development, loyalty programming, Marcom). Global marketing content support development (examples: web, catalog, collateral, advertising, trade shows). Define product focus on trade shows – on an international level. SBU demographic, long-term trend and voice of customer (VOC) research. SBU regional/local industry/category performance analysis and monthly dashboard reporting. Operational data analysis (examples: market conditions, market share, sales performance). Marketing policy and process execution. Portfolio management: provide coordinating guidance across SBU and perform regular review of portfolio according to developed process and guidelines. Forecasting: utilize historical data and resources to analyze future trends.
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Global in-market execution and support activities for SBU (examples: new product launch, pricing, web platform development, loyalty programming, Marcom). Global marketing content support development (examples: web, catalog, collateral, advertising, trade shows). Define product focus on trade shows – on an international level. SBU demographic, long-term trend and voice of customer (VOC) research. SBU regional/local industry/category performance analysis and monthly dashboard reporting. Operational data analysis (examples: market conditions, market share, sales performance). Marketing policy and process execution. Portfolio management: provide coordinating guidance across SBU and perform regular review of portfolio according to developed process and guidelines. Forecasting: utilize historical data and resources to analyze future trends.
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