Ryan Specialty
Position Summary
The Senior Marketing Analyst is responsible for analyzing market trends, forecasting sales, and assisting in the development of marketing strategies. This role requires a deep understanding of the market, competitors, and customer behavior. Responsibilities
Conduct detailed market research to understand the latest trends, including studying consumer behavior, purchasing habits, and demographic factors that affect the market. Use statistical techniques to predict future sales by analyzing historical data, market trends, and economic indicators. Assist in creating comprehensive marketing strategies based on data analysis: identify target audiences, set marketing objectives, and determine the best ways to reach those audiences. Regularly monitor and analyze competitor products, sales, and marketing activities to identify opportunities and threats. Analyze customer behavior to understand needs and preferences; use this information to suggest changes to marketing strategies to better target customers and meet their needs. Create detailed reports that provide insight into key data points, ensuring they are easy to understand and actionable. Work closely with other teams (sales, product development, and customer service) to implement marketing strategies and campaigns. Monitor and track the performance of marketing campaigns; use data to make recommendations for improvements and to measure ROI. Manage large databases of customer and market information; use segmentation techniques to target specific groups for marketing campaigns. Present analytical findings and recommendations to management with clear and compelling presentations. Qualifications
Bachelor’s degree in Marketing, Business Administration or a related field with 2 years of related experience; or an advanced degree without experience; or equivalent work experience. Certified Market Research Analyst (CMRA) is preferred. Technical/Functional Skills: Market Strategy, Outside Sales, Lead Generation, Campaign Management, Brand Strategy, KPI Tracking, Digital Marketing Tools, Market Research, Project Management, Insurance Industry Knowledge. Behavioral Skills: Effective Communication, Interpersonal Skills, Attention to Detail, Decision Making, Problem-Solving, Continuous Learning. Compensation and Benefits
The target salary range for this position is $64,750.00 - $75,000.00 annually. The wage range for this role considers many factors, such as training, transferable skills, work experience, licensure and certification, business needs, and market demands. The pay range is subject to change and may be modified in the future. Full-time roles are eligible for bonuses and benefits. For additional information on Ryan Specialty Total Rewards, visit our website (https://benefits.ryansg.com/). We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation at HR@Ryansg.com The above is intended to describe this job’s general requirements. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. How We Support Our Teammates
Ryan Specialty seeks to offer our employees a comprehensive and best-in-class benefits package that helps them — and their family members — achieve their physical, financial, and emotional well-being goals. In addition to paid time off for company holidays, vacation, sick and personal days, Ryan offers paid parental leave, mental health services and more. The policy extends to all aspects of our employment practices, including recruitment, hiring, discipline, promotion, compensation, training, leaves of absence, and other terms, conditions, and benefits of employment.
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The Senior Marketing Analyst is responsible for analyzing market trends, forecasting sales, and assisting in the development of marketing strategies. This role requires a deep understanding of the market, competitors, and customer behavior. Responsibilities
Conduct detailed market research to understand the latest trends, including studying consumer behavior, purchasing habits, and demographic factors that affect the market. Use statistical techniques to predict future sales by analyzing historical data, market trends, and economic indicators. Assist in creating comprehensive marketing strategies based on data analysis: identify target audiences, set marketing objectives, and determine the best ways to reach those audiences. Regularly monitor and analyze competitor products, sales, and marketing activities to identify opportunities and threats. Analyze customer behavior to understand needs and preferences; use this information to suggest changes to marketing strategies to better target customers and meet their needs. Create detailed reports that provide insight into key data points, ensuring they are easy to understand and actionable. Work closely with other teams (sales, product development, and customer service) to implement marketing strategies and campaigns. Monitor and track the performance of marketing campaigns; use data to make recommendations for improvements and to measure ROI. Manage large databases of customer and market information; use segmentation techniques to target specific groups for marketing campaigns. Present analytical findings and recommendations to management with clear and compelling presentations. Qualifications
Bachelor’s degree in Marketing, Business Administration or a related field with 2 years of related experience; or an advanced degree without experience; or equivalent work experience. Certified Market Research Analyst (CMRA) is preferred. Technical/Functional Skills: Market Strategy, Outside Sales, Lead Generation, Campaign Management, Brand Strategy, KPI Tracking, Digital Marketing Tools, Market Research, Project Management, Insurance Industry Knowledge. Behavioral Skills: Effective Communication, Interpersonal Skills, Attention to Detail, Decision Making, Problem-Solving, Continuous Learning. Compensation and Benefits
The target salary range for this position is $64,750.00 - $75,000.00 annually. The wage range for this role considers many factors, such as training, transferable skills, work experience, licensure and certification, business needs, and market demands. The pay range is subject to change and may be modified in the future. Full-time roles are eligible for bonuses and benefits. For additional information on Ryan Specialty Total Rewards, visit our website (https://benefits.ryansg.com/). We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation at HR@Ryansg.com The above is intended to describe this job’s general requirements. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. How We Support Our Teammates
Ryan Specialty seeks to offer our employees a comprehensive and best-in-class benefits package that helps them — and their family members — achieve their physical, financial, and emotional well-being goals. In addition to paid time off for company holidays, vacation, sick and personal days, Ryan offers paid parental leave, mental health services and more. The policy extends to all aspects of our employment practices, including recruitment, hiring, discipline, promotion, compensation, training, leaves of absence, and other terms, conditions, and benefits of employment.
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