Inspire
Media Strategy & Planning Associate Manager (Sonic)
Inspire, Atlanta, Georgia, United States, 30383
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Media Strategy & Planning Associate Manager (Sonic)
role at
Inspire Overview: This role supports the Media Strategy & Planning team in the overall planning, activation, and stewardship functions for the Sonic brand, both National and Local. Responsible for ensuring creative asset timelines and deliverables are met in ad trafficking to buys, and for maintaining accurate financial stewardship and invoice reconciliation across the brand portfolio.
Responsibilities
Media Strategy & Planning (70%)
Support the general day-to-day functions as led by Manager, Media Strategy & Planning
Manage the budget, billing and invoice process across the National/Local disciplines to ensure all expenses are on time and on budget
Maintain media plan budgets and billings
Generate and communicate necessary financial records, including cross-comparing actuals vs. plans to better enable accruals and forecasts
Proper management and reconciliation of all account budgets in accordance with media authorizations
Develop and maintain relationships with agency personnel related to budget management processes and deliverables
Ensure key information is provided to appropriate individuals and teams regarding budget management issues
Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases
Interface with external/internal teams in managing requests concerning processes and deliverables (e.g., internal brand and enterprise analytics teams and 3rd party auditors)
Partner with Managers to support steps to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; verify coding for measurement reporting and accuracy
Support the integrated reporting of documents for cross-functional teams for internal and external purposes
Attend regular status meetings to help prioritize deliverables and timelines
Provide general team support based on internal priorities and project scope
Agency & Cross-Functional Internal Teams Collaboration (30%)
Partner with external Media Agencies and internal biddable teams to ensure invoicing is on schedule and aligns with flowcharts/budgets
Partner with finance teams to ensure invoices are processed accurately
Partner with analytics team to measure the impact of ongoing campaigns and the effectiveness of the media plans
Coordinate with internal Integrated Marketing teams on creative trafficking and needs
Oversee creative asset delivery from external and internal creative agencies, ensuring traditional and digital ads are built and trafficked to spec in a timely manner
Education Qualification Required Minimum: Bachelor’s degree
Experience Qualification
3 – 5 years of relevant experience in marketing and/or media
Demonstrated experience in problem solving and managing multiple tasks in a fast-paced environment
Required Knowledge, Skills Or Abilities
Ability to deliver results
Prior experience in media planning and strategy, inclusive of traditional and digital mediums, with a focus on National executions. Local experience is a bonus but not required.
Excellent project management skills
Proficiency in Excel and PowerPoint
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Personal integrity, humility, teamwork, and a sense of humor
Self-starter who can operate with minimal supervision
Strong collaboration skills to solve problems, prioritize tasks, and manage time effectively
Detail-oriented approach with a focus on accuracy
Solid quantitative and research skills and data interpretation capability
Ability to learn new systems and workflows
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re more than just a restaurant company. We’re a team focused on changing the way people eat, drink, and gather. At Inspire, our purpose is to ignite and nourish flavorful experiences.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Restaurants
#J-18808-Ljbffr
Media Strategy & Planning Associate Manager (Sonic)
role at
Inspire Overview: This role supports the Media Strategy & Planning team in the overall planning, activation, and stewardship functions for the Sonic brand, both National and Local. Responsible for ensuring creative asset timelines and deliverables are met in ad trafficking to buys, and for maintaining accurate financial stewardship and invoice reconciliation across the brand portfolio.
Responsibilities
Media Strategy & Planning (70%)
Support the general day-to-day functions as led by Manager, Media Strategy & Planning
Manage the budget, billing and invoice process across the National/Local disciplines to ensure all expenses are on time and on budget
Maintain media plan budgets and billings
Generate and communicate necessary financial records, including cross-comparing actuals vs. plans to better enable accruals and forecasts
Proper management and reconciliation of all account budgets in accordance with media authorizations
Develop and maintain relationships with agency personnel related to budget management processes and deliverables
Ensure key information is provided to appropriate individuals and teams regarding budget management issues
Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases
Interface with external/internal teams in managing requests concerning processes and deliverables (e.g., internal brand and enterprise analytics teams and 3rd party auditors)
Partner with Managers to support steps to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; verify coding for measurement reporting and accuracy
Support the integrated reporting of documents for cross-functional teams for internal and external purposes
Attend regular status meetings to help prioritize deliverables and timelines
Provide general team support based on internal priorities and project scope
Agency & Cross-Functional Internal Teams Collaboration (30%)
Partner with external Media Agencies and internal biddable teams to ensure invoicing is on schedule and aligns with flowcharts/budgets
Partner with finance teams to ensure invoices are processed accurately
Partner with analytics team to measure the impact of ongoing campaigns and the effectiveness of the media plans
Coordinate with internal Integrated Marketing teams on creative trafficking and needs
Oversee creative asset delivery from external and internal creative agencies, ensuring traditional and digital ads are built and trafficked to spec in a timely manner
Education Qualification Required Minimum: Bachelor’s degree
Experience Qualification
3 – 5 years of relevant experience in marketing and/or media
Demonstrated experience in problem solving and managing multiple tasks in a fast-paced environment
Required Knowledge, Skills Or Abilities
Ability to deliver results
Prior experience in media planning and strategy, inclusive of traditional and digital mediums, with a focus on National executions. Local experience is a bonus but not required.
Excellent project management skills
Proficiency in Excel and PowerPoint
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Personal integrity, humility, teamwork, and a sense of humor
Self-starter who can operate with minimal supervision
Strong collaboration skills to solve problems, prioritize tasks, and manage time effectively
Detail-oriented approach with a focus on accuracy
Solid quantitative and research skills and data interpretation capability
Ability to learn new systems and workflows
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re more than just a restaurant company. We’re a team focused on changing the way people eat, drink, and gather. At Inspire, our purpose is to ignite and nourish flavorful experiences.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Restaurants
#J-18808-Ljbffr