Buffalo Wild Wings
Media Strategy & Planning Manager (BWW)
Buffalo Wild Wings, Atlanta, Georgia, United States, 30383
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Media Strategy & Planning Manager (BWW)
role at
Buffalo Wild Wings .
PURPOSE OF THE POSITION
The Manager of Media Strategy & Planning translates a Brand’s activity brief into a holistic media and channel plan, serving as the conduit between media agency partners and in-house biddable media teams. After the activity brief and channel plan(s) are aligned, the Manager leads the process and is accountable for bringing the plan to life through tactical channel and partner allocations.
Responsibilities
Manage daily interactions with Brand and/or Brand Leadership to ensure ongoing media deliverables across plan development, implementation, execution and post-campaign phases
Lead day-to-day functions with the agency team to deliver on objectives tied to media strategy plans and investments
Enable and oversee integrated brand reporting of media performance documents (dashboard reporting) for internal and external use
Collaborate with brand and marketing teams on creative messaging to ensure media and creative are cohesive across channels
Oversee and be accountable for the brand media budget, including maintaining budgets and billings
Generate and communicate financial records, including comparing actuals to plans to enable accruals and forecasts
Manage and reconcile all account budgets per media authorizations
Develop and maintain relationships with agency personnel related to budget management
Budgeting and forecasting company revenues and internal operating expenses, and reconciling data from multiple financial databases
Interface with internal/external teams on processes and deliverables, including brand and enterprise analytics teams and 3rd party auditors
Serve as the primary POC for all media vendors
Ensure flawless execution across steps to ensure asset alignment (creative & traffic fulfillment) across media buys, including coding/tagging for measurement reporting
Represent brand interests in status meetings to prioritize deliverables and timelines
Represent MS&P in internal or external brand meetings as needed
Lead the agency relationship at the pod level
Lead competitive tracking regularly or as needed
Partner with the media analytics team to measure campaign impact
Requirements
4 Year Degree Preferred
7 years of relevant experience in marketing and/or media
Demonstrated experience in problem solving and managing multiple tasks
Required Knowledge, Skills Or Abilities
Ability to lead teams and deliver results
Excellent project management skills (proficiency in Excel, PowerPoint, and SharePoint)
Ability to balance multiple priorities and meet deadlines
Excellent oral and written communication skills
Ability to lead and influence others
Personal integrity, humility, teamwork, and a sense of humor
Passion for the restaurant industry and willingness to train in our restaurants
Self-starter with minimal supervision
Inspire is a multi-brand restaurant company with a portfolio including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC. We are committed to changing how people eat, drink, and gather around the table.
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Media Strategy & Planning Manager (BWW)
role at
Buffalo Wild Wings .
PURPOSE OF THE POSITION
The Manager of Media Strategy & Planning translates a Brand’s activity brief into a holistic media and channel plan, serving as the conduit between media agency partners and in-house biddable media teams. After the activity brief and channel plan(s) are aligned, the Manager leads the process and is accountable for bringing the plan to life through tactical channel and partner allocations.
Responsibilities
Manage daily interactions with Brand and/or Brand Leadership to ensure ongoing media deliverables across plan development, implementation, execution and post-campaign phases
Lead day-to-day functions with the agency team to deliver on objectives tied to media strategy plans and investments
Enable and oversee integrated brand reporting of media performance documents (dashboard reporting) for internal and external use
Collaborate with brand and marketing teams on creative messaging to ensure media and creative are cohesive across channels
Oversee and be accountable for the brand media budget, including maintaining budgets and billings
Generate and communicate financial records, including comparing actuals to plans to enable accruals and forecasts
Manage and reconcile all account budgets per media authorizations
Develop and maintain relationships with agency personnel related to budget management
Budgeting and forecasting company revenues and internal operating expenses, and reconciling data from multiple financial databases
Interface with internal/external teams on processes and deliverables, including brand and enterprise analytics teams and 3rd party auditors
Serve as the primary POC for all media vendors
Ensure flawless execution across steps to ensure asset alignment (creative & traffic fulfillment) across media buys, including coding/tagging for measurement reporting
Represent brand interests in status meetings to prioritize deliverables and timelines
Represent MS&P in internal or external brand meetings as needed
Lead the agency relationship at the pod level
Lead competitive tracking regularly or as needed
Partner with the media analytics team to measure campaign impact
Requirements
4 Year Degree Preferred
7 years of relevant experience in marketing and/or media
Demonstrated experience in problem solving and managing multiple tasks
Required Knowledge, Skills Or Abilities
Ability to lead teams and deliver results
Excellent project management skills (proficiency in Excel, PowerPoint, and SharePoint)
Ability to balance multiple priorities and meet deadlines
Excellent oral and written communication skills
Ability to lead and influence others
Personal integrity, humility, teamwork, and a sense of humor
Passion for the restaurant industry and willingness to train in our restaurants
Self-starter with minimal supervision
Inspire is a multi-brand restaurant company with a portfolio including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC. We are committed to changing how people eat, drink, and gather around the table.
#J-18808-Ljbffr