ziprecruiter
Senior Manager - Marketing Operations
ziprecruiter, Needham Heights, Massachusetts, us, 02494
Overview
Please ensure you read the below overview and requirements for this employment opportunity completely. Appcast is the global leader in programmatic recruitment advertising technology and services. Appcast’s technology and services manage job advertising for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.
Job Title Senior Manager - Marketing Operations
Job Summary The Senior Manager - Marketing Operations is an integral team member working closely with the marketing team to ensure a high-performing marketing operations function. This role will oversee the Marketing Tech Stack, ensure technical execution of marketing programs, and improve lead processes with the Marketing Automation Platform and CRM. This position requires in-depth knowledge of B2B lead management operations and a strong analytical background. This role sustains and evolves the marketing operations team under the leadership of the VP Marketing.
Job Responsibilities
Manage all aspects of HubSpot including systems administration, creation of marketing assets (emails, landing pages, forms, workflows), and act as the technical point of contact.
Drive marketing performance reporting and conduct in-depth ROI analyses used by Marketing Leadership; provide high-level insights into data trends and recommend actionable measures.
Enhance the marketing reporting suite and related tools and processes to increase KPI visibility and measurement.
Manage marketing operations initiatives and drive process enhancements focused on improving lead follow-up and marketing attribution.
Oversee the continuous hygiene of marketing lead data using Salesforce and HubSpot; identify operational improvements by running data analysis projects on the marketing lead funnel (leads, MQLs, SALs, SQLs, Wins).
Proactively recommend optimizations to the marketing lead flow and operations with the ability to execute them, and relay outcomes to the marketing team.
Manage direct report(s), driving individual performance, career growth, and providing ongoing mentorship and development support.
Lead HubSpot website chat operations with the Sales Development Team to ensure quick response times and proper handling of all chat visitors and conversations.
Flawlessly execute technical work in the marketing operations stack with tools including HubSpot, Salesforce, Sendoso, Dreamdata, Monday.com, and more.
Qualifications
High level of positive energy, drive, enthusiasm and commitment; self-starter in a fast-paced, collaborative environment.
Ability to propose detailed project plans including scope, timelines, and deliverables; able to finalize plans with VP and Directors.
Excellent organization, attention to detail, and project management skills; ability to multitask multiple projects of varying complexity.
Proactive learner, adaptable to change, and quick to process new information.
Clear communication with internal stakeholders, urgency, and ability to scope timeframes and effort for marketing operation requests.
Ability to work cross-functionally with Sales and Marketing teams.
Strong written and verbal communication across teams and seniority levels; receptive to constructive feedback.
Train members across marketing and sales on lead management processes, tools & technology, lead SLAs, and marketing campaign attribution.
Strong analytical background with the ability to translate data into actionable takeaways.
Education and Experience
Bachelor’s degree.
Minimum of 6-10 years of experience in marketing operations, data analysis, and marketing program management.
Experience working with Salesforce CRM is required.
Experience with marketing automation tools such as HubSpot, Marketo, Eloqua or similar solutions. Certified HubSpot Marketing Software is preferred.
Knowledge of integrations and connectors for marketing tools.
Knowledge of B2B marketing software (e.g., Goldcast, On24, Wistia, LinkedIn, Google Ads, Microsoft Ads, Demandbase) or similar.
Experience with marketing attribution model solutions (e.g., Full Circle, Bizible, Dreamdata or similar) is desired.
Compensation and Travel Expected Salary Range: $93,000-$155,000
Travel for this position may include quarterly travel to attend internal and external meetings; this may vary based on business needs and opportunities.
This position will manage a team of individual contributors.
Additional Information
Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024.
We’re the best at what we do. We’re the global leader in programmatic recruitment advertising with advanced technology, market data, and a top recruitment marketing team.
We have an amazing culture driven by great people with offices in the U.S., Canada and Europe; part of the Stepstone group.
We take care of our employees with competitive compensation, comprehensive benefits, and a collaborative, inclusive environment.
All your information will be kept confidential according to EEO guidelines.
Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state or local laws.
This employer participates in E-Verify. The employer will provide the SSA and, if necessary, the DHS, with information from each new employee's Form I-9 to confirm work authorization. E-Verify is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E-Verify to pre-screen job applicants and will not discriminate based on citizenship or immigration status.
#J-18808-Ljbffr
Please ensure you read the below overview and requirements for this employment opportunity completely. Appcast is the global leader in programmatic recruitment advertising technology and services. Appcast’s technology and services manage job advertising for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.
Job Title Senior Manager - Marketing Operations
Job Summary The Senior Manager - Marketing Operations is an integral team member working closely with the marketing team to ensure a high-performing marketing operations function. This role will oversee the Marketing Tech Stack, ensure technical execution of marketing programs, and improve lead processes with the Marketing Automation Platform and CRM. This position requires in-depth knowledge of B2B lead management operations and a strong analytical background. This role sustains and evolves the marketing operations team under the leadership of the VP Marketing.
Job Responsibilities
Manage all aspects of HubSpot including systems administration, creation of marketing assets (emails, landing pages, forms, workflows), and act as the technical point of contact.
Drive marketing performance reporting and conduct in-depth ROI analyses used by Marketing Leadership; provide high-level insights into data trends and recommend actionable measures.
Enhance the marketing reporting suite and related tools and processes to increase KPI visibility and measurement.
Manage marketing operations initiatives and drive process enhancements focused on improving lead follow-up and marketing attribution.
Oversee the continuous hygiene of marketing lead data using Salesforce and HubSpot; identify operational improvements by running data analysis projects on the marketing lead funnel (leads, MQLs, SALs, SQLs, Wins).
Proactively recommend optimizations to the marketing lead flow and operations with the ability to execute them, and relay outcomes to the marketing team.
Manage direct report(s), driving individual performance, career growth, and providing ongoing mentorship and development support.
Lead HubSpot website chat operations with the Sales Development Team to ensure quick response times and proper handling of all chat visitors and conversations.
Flawlessly execute technical work in the marketing operations stack with tools including HubSpot, Salesforce, Sendoso, Dreamdata, Monday.com, and more.
Qualifications
High level of positive energy, drive, enthusiasm and commitment; self-starter in a fast-paced, collaborative environment.
Ability to propose detailed project plans including scope, timelines, and deliverables; able to finalize plans with VP and Directors.
Excellent organization, attention to detail, and project management skills; ability to multitask multiple projects of varying complexity.
Proactive learner, adaptable to change, and quick to process new information.
Clear communication with internal stakeholders, urgency, and ability to scope timeframes and effort for marketing operation requests.
Ability to work cross-functionally with Sales and Marketing teams.
Strong written and verbal communication across teams and seniority levels; receptive to constructive feedback.
Train members across marketing and sales on lead management processes, tools & technology, lead SLAs, and marketing campaign attribution.
Strong analytical background with the ability to translate data into actionable takeaways.
Education and Experience
Bachelor’s degree.
Minimum of 6-10 years of experience in marketing operations, data analysis, and marketing program management.
Experience working with Salesforce CRM is required.
Experience with marketing automation tools such as HubSpot, Marketo, Eloqua or similar solutions. Certified HubSpot Marketing Software is preferred.
Knowledge of integrations and connectors for marketing tools.
Knowledge of B2B marketing software (e.g., Goldcast, On24, Wistia, LinkedIn, Google Ads, Microsoft Ads, Demandbase) or similar.
Experience with marketing attribution model solutions (e.g., Full Circle, Bizible, Dreamdata or similar) is desired.
Compensation and Travel Expected Salary Range: $93,000-$155,000
Travel for this position may include quarterly travel to attend internal and external meetings; this may vary based on business needs and opportunities.
This position will manage a team of individual contributors.
Additional Information
Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024.
We’re the best at what we do. We’re the global leader in programmatic recruitment advertising with advanced technology, market data, and a top recruitment marketing team.
We have an amazing culture driven by great people with offices in the U.S., Canada and Europe; part of the Stepstone group.
We take care of our employees with competitive compensation, comprehensive benefits, and a collaborative, inclusive environment.
All your information will be kept confidential according to EEO guidelines.
Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state or local laws.
This employer participates in E-Verify. The employer will provide the SSA and, if necessary, the DHS, with information from each new employee's Form I-9 to confirm work authorization. E-Verify is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E-Verify to pre-screen job applicants and will not discriminate based on citizenship or immigration status.
#J-18808-Ljbffr