Senior Manager - Marketing Operations

Job Description Company Description Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data, and a team of the industry’s best recruitment marketers, Appcast manages job advertising for enterprise clients across industries. Headquartered in Lebanon, N.H., with offices in the U.S., Canada, and Europe, Appcast is part of the Stepstone group, a leading digital recruitment platform connecting companies with the right talent and helping people find the right job. Job Description The Senior Manager - Marketing Operations will work closely with our marketing team to ensure a high-performing marketing operations function. This role oversees our Marketing Tech Stack, ensures the technical execution of marketing programs, and improves lead generation processes with our Marketing Automation Platform and CRM. It requires in-depth knowledge of B2B lead management operations and a strong analytical background. The role is vital in sustaining and evolving our marketing operations team under the leadership of our VP Marketing. Job Responsibilities Manage all aspects of HubSpot, including systems administration, creation of marketing assets (emails, landing pages, forms, workflows), and act as the technical point of contact. Drive marketing performance reporting and conduct ROI analyses to inform marketing leadership; provide insights into data trends and recommend actions. Enhance marketing reporting tools and processes to increase KPI visibility and measurement. Manage marketing operations initiatives and drive process improvements focused on lead follow-up and attribution. Oversee the hygiene of marketing lead data using Salesforce and HubSpot; analyze the marketing lead funnel to identify operational improvements. Proactively recommend and execute optimizations to marketing lead flow and operations, communicating outcomes to the marketing team. Manage direct reports, driving performance, career growth, and mentorship. Lead HubSpot website chat operations, collaborating with Sales Development to ensure prompt responses and proper visitor handling. Execute technical work within our marketing operations stack, including tools like HubSpot, Salesforce, Sendoso, Dreamdata, and Monday.com. Qualifications High energy, enthusiasm, and commitment; self-starter who thrives in a fast-paced, collaborative environment. Ability to propose and finalize detailed project plans involving scope, timelines, and deliverables. Exceptional organization, attention to detail, and multitasking skills, with experience managing multiple projects. Proactive learner, adaptable to change, and quick to process new information. Effective communication skills, with the ability to scope and prioritize marketing requests. Collaborative mindset, able to work cross-functionally with Sales and Marketing teams. Strong written and verbal communication skills, receptive to feedback. Experience training teams on lead management processes, tools, and SLAs. Strong analytical skills to translate data into actionable insights. Education and Experience Bachelor’s degree preferred. 6-10 years of experience in marketing operations, data analysis, and program management. Experience with Salesforce CRM is required. Experience with HubSpot, Marketo, Eloqua, or similar tools; HubSpot certification is a plus. Knowledge of integrations and connectors for marketing tools. Familiarity with B2B marketing software like Goldcast, On24, Wistia, LinkedIn, Google Ads, Microsoft Ads, Demandbase, or similar. Experience with marketing attribution solutions like Full Circle, Bizible, or Dreamdata is desirable. Expected Salary Range: $93,000 - $155,000 Travel Requirements Quarterly travel may be required for meetings, depending on business needs. Supervisory Responsibilities This role manages a team of individual contributors. Additional Information Recognized as one of Inc Magazine's "Best Workplaces" for 2024! We are the global leader in programmatic recruitment advertising, with advanced technology and a top-tier marketing team. Our culture is driven by great people. Headquartered in Lebanon, N.H., with offices across North America and Europe, part of the Stepstone group. Learn more about our culture on our website. We prioritize employee well-being, offering competitive pay, benefits, community activities, and a welcoming environment for diverse backgrounds. All information will be kept confidential according to EEO guidelines. Appcast is an equal opportunity employer and participates in E-Verify to confirm work authorization.

#J-18808-Ljbffr