Expedia , Inc.
Senior Social Media Marketing Specialist
Expedia , Inc., West Hollywood, California, United States, 90069
Senior Social Media Specialist - Hotels.com
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency weve built in functional expertise. If your algorithm regularly serves you travel hacks, viral hotel reviews, or memes about why we all secretly love hotel robes, chances are you already know Hotels.com doesnt just help people book places to stay - we help them find the right place to stay. From partnering with creators who make destination recs feel like inside jokes to showing up in culture through bold, thumb-stopping campaigns, Hotels.com is redefining what travel looks and feels like online. This role is for the curious, creative social media native who understands that todays travelers arent just looking for deals. Theyre looking for connection, community, and content worth sharing. If youve ever looked at a TikTok about the top 5 underrated hotels and thought, I couldve made that better, we want you on our team. As part of the marketing org, youll develop platform-first campaigns that bring the Hotels.com voice to life across TikTok, Instagram, Pinterest, and emerging channels. Youll be the glue between our social strategy, creative execution, and content community, helping travelers discover their next stay while making them laugh (or double-tap) along the way. In this role, you will: Shape and execute bold, insight-driven social strategy that resonates with modern travelers, including Gen Z solo explorers and millennials planning group trips Collaborate with creatives, marketers, and agency partners to elevate Hotels.com's online presence by leveraging culture, travel trends, and fandom behavior Running day-to-day management of our organic social content calendar, helping bring creative ideas to life across TikTok, Instagram, X, Threads and Pinterest Supporting social-first brand campaigns from kickoff to post-mortem, helping translate business goals into scroll-stopping content Monitoring online conversations and listening for cultural moments and brand-relevant trends we can tap into Working with influencers, agencies, and content creators to co-create authentic, share-worthy work that resonates across travel communities Helping track and report performance data, interpreting results and turning insights into content optimizations Staying plugged into emerging platforms and travel-specific social trends, and recommending how we evolve our presence accordingly Experience and qualifications: A creative and strategic thinker with a minimum of 2 years of experience managing social media accounts for a brand, agency, or travel-related platform Experience managing and collaborating with external agencies to develop and execute social media campaigns, ensuring alignment with brand strategy, performance goals, and timelines Confident working across major platforms like Instagram, TikTok, Facebook, Twitter/X, and Pinterest, with awareness of how audiences behave differently across them A strong writer who knows how to adapt tone of voice for different channels (Bonus if youve written for a defined brand voice before) Experienced with tools like Sprinklr to manage publishing, listening, and reporting Comfortable collaborating across teams and timelines, with an ability to juggle multiple projects while keeping an eye on the big picture Interested in travel culture, content creation, and the internets ability to shape where we go and how we get there Bonus Points If You Have: Experience working with or managing influencers or creator partnerships Skills in multimedia content creation (basic video editing, graphic design, etc.) Paid or earned media campaign experience A great hotel recommendation weve never heard of We offer a total cash range for this position in West Hollywood: 82,500 to 115,500 USD. Employees in this role have the potential to increase their pay up to 132,000 USD, based on ongoing, demonstrated performance in the role. Starting pay will vary based on location, knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employees passion for travel, we offer a wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Groups Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless youre confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. #J-18808-Ljbffr
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency weve built in functional expertise. If your algorithm regularly serves you travel hacks, viral hotel reviews, or memes about why we all secretly love hotel robes, chances are you already know Hotels.com doesnt just help people book places to stay - we help them find the right place to stay. From partnering with creators who make destination recs feel like inside jokes to showing up in culture through bold, thumb-stopping campaigns, Hotels.com is redefining what travel looks and feels like online. This role is for the curious, creative social media native who understands that todays travelers arent just looking for deals. Theyre looking for connection, community, and content worth sharing. If youve ever looked at a TikTok about the top 5 underrated hotels and thought, I couldve made that better, we want you on our team. As part of the marketing org, youll develop platform-first campaigns that bring the Hotels.com voice to life across TikTok, Instagram, Pinterest, and emerging channels. Youll be the glue between our social strategy, creative execution, and content community, helping travelers discover their next stay while making them laugh (or double-tap) along the way. In this role, you will: Shape and execute bold, insight-driven social strategy that resonates with modern travelers, including Gen Z solo explorers and millennials planning group trips Collaborate with creatives, marketers, and agency partners to elevate Hotels.com's online presence by leveraging culture, travel trends, and fandom behavior Running day-to-day management of our organic social content calendar, helping bring creative ideas to life across TikTok, Instagram, X, Threads and Pinterest Supporting social-first brand campaigns from kickoff to post-mortem, helping translate business goals into scroll-stopping content Monitoring online conversations and listening for cultural moments and brand-relevant trends we can tap into Working with influencers, agencies, and content creators to co-create authentic, share-worthy work that resonates across travel communities Helping track and report performance data, interpreting results and turning insights into content optimizations Staying plugged into emerging platforms and travel-specific social trends, and recommending how we evolve our presence accordingly Experience and qualifications: A creative and strategic thinker with a minimum of 2 years of experience managing social media accounts for a brand, agency, or travel-related platform Experience managing and collaborating with external agencies to develop and execute social media campaigns, ensuring alignment with brand strategy, performance goals, and timelines Confident working across major platforms like Instagram, TikTok, Facebook, Twitter/X, and Pinterest, with awareness of how audiences behave differently across them A strong writer who knows how to adapt tone of voice for different channels (Bonus if youve written for a defined brand voice before) Experienced with tools like Sprinklr to manage publishing, listening, and reporting Comfortable collaborating across teams and timelines, with an ability to juggle multiple projects while keeping an eye on the big picture Interested in travel culture, content creation, and the internets ability to shape where we go and how we get there Bonus Points If You Have: Experience working with or managing influencers or creator partnerships Skills in multimedia content creation (basic video editing, graphic design, etc.) Paid or earned media campaign experience A great hotel recommendation weve never heard of We offer a total cash range for this position in West Hollywood: 82,500 to 115,500 USD. Employees in this role have the potential to increase their pay up to 132,000 USD, based on ongoing, demonstrated performance in the role. Starting pay will vary based on location, knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employees passion for travel, we offer a wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Groups Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless youre confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. #J-18808-Ljbffr