Meta
Product Marketing Director, Meta Horizon Economy
Meta, Burlingame, California, United States, 94012
Overview
Product Marketing Director, Meta Horizon Economy — Meta
Meta Horizon Economy is building the core flywheel of consumer and creator value across VR and mobile experiences, including the Horizon Store, Meta Avatar wearables and digital goods, and platform quests and rewards.
Responsibilities
Lead a high performing team of product marketers, manage team performance, and support career development and growth
Manage product marketing strategy and execution for the Meta Horizon economy product experiences
Partner with product leadership to influence product and business strategy with a view of customer and creator needs and market opportunities
Manage and maximize the ROI of a budget to support the VR and mobile content ecosystem
Collaborate with key stakeholders to advance project milestones and drive product-market fit, including prioritizing audience use cases, needs, and identifying and sizing key markets
Design and lead go-to-market and growth strategy, communications, and execution with Product Management, Marcom, Communications, and Product Growth teams to achieve business goals
Foster productive internal partnerships, influence, resolve conflicts, build alignment, and work across teams to execute strategy
Build a trusting, inclusive organization that values diverse perspectives
Minimum Qualifications
15+ years of experience in marketing, product management, management consulting, business strategy, or a related field
10+ years of experience in product marketing developing go-to-market strategies and partnering closely with product teams
Experience managing a high volume of complex and ambiguous programs with significant self-direction
Experience creating market requirement documents, including audience definitions, positioning statements, and value propositions
Experience working in a fast-paced, entrepreneurial environment, adapting, spotting issues early, and escalating when needed
Experience building partnerships with Product Management and cross-functional teams to shape multi-year product roadmaps and go-to-market strategies
Experience building, launching, and scaling products and bringing products to market
Experience identifying and analyzing complex, long-term problems and driving solutions
Demonstrated balance of creative and analytical thinking with data-driven execution
Preferred Qualifications
MBA or related Masters degree or equivalent experience
General management experience driving business growth
Experience with virtual economies or storefronts in games, gaming, or consumer mobile apps
Experience leading and motivating a diverse, multidisciplinary team across regions
Domain knowledge in metaverse, social gaming, AR/VR, wearables, and related platforms
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. Meta is moving beyond 2D screens toward immersive experiences like AR and VR to help build the next evolution in social technology. Meta is an Equal Employment Opportunity and Affirmative Action employer and may leverage AI/ML in recruitment where allowed by law. Reasonable accommodations are available for candidates with disabilities.
Compensation Base pay range: $232,000/yr – $296,000/yr plus bonus, equity, and benefits. Individual compensation is determined by skills, qualifications, experience, and location.
Employment details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Technology, Information and Internet
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Meta Horizon Economy is building the core flywheel of consumer and creator value across VR and mobile experiences, including the Horizon Store, Meta Avatar wearables and digital goods, and platform quests and rewards.
Responsibilities
Lead a high performing team of product marketers, manage team performance, and support career development and growth
Manage product marketing strategy and execution for the Meta Horizon economy product experiences
Partner with product leadership to influence product and business strategy with a view of customer and creator needs and market opportunities
Manage and maximize the ROI of a budget to support the VR and mobile content ecosystem
Collaborate with key stakeholders to advance project milestones and drive product-market fit, including prioritizing audience use cases, needs, and identifying and sizing key markets
Design and lead go-to-market and growth strategy, communications, and execution with Product Management, Marcom, Communications, and Product Growth teams to achieve business goals
Foster productive internal partnerships, influence, resolve conflicts, build alignment, and work across teams to execute strategy
Build a trusting, inclusive organization that values diverse perspectives
Minimum Qualifications
15+ years of experience in marketing, product management, management consulting, business strategy, or a related field
10+ years of experience in product marketing developing go-to-market strategies and partnering closely with product teams
Experience managing a high volume of complex and ambiguous programs with significant self-direction
Experience creating market requirement documents, including audience definitions, positioning statements, and value propositions
Experience working in a fast-paced, entrepreneurial environment, adapting, spotting issues early, and escalating when needed
Experience building partnerships with Product Management and cross-functional teams to shape multi-year product roadmaps and go-to-market strategies
Experience building, launching, and scaling products and bringing products to market
Experience identifying and analyzing complex, long-term problems and driving solutions
Demonstrated balance of creative and analytical thinking with data-driven execution
Preferred Qualifications
MBA or related Masters degree or equivalent experience
General management experience driving business growth
Experience with virtual economies or storefronts in games, gaming, or consumer mobile apps
Experience leading and motivating a diverse, multidisciplinary team across regions
Domain knowledge in metaverse, social gaming, AR/VR, wearables, and related platforms
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. Meta is moving beyond 2D screens toward immersive experiences like AR and VR to help build the next evolution in social technology. Meta is an Equal Employment Opportunity and Affirmative Action employer and may leverage AI/ML in recruitment where allowed by law. Reasonable accommodations are available for candidates with disabilities.
Compensation Base pay range: $232,000/yr – $296,000/yr plus bonus, equity, and benefits. Individual compensation is determined by skills, qualifications, experience, and location.
Employment details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Technology, Information and Internet
#J-18808-Ljbffr