E-COMMERCE, DIGITAL MARKETING MANAGER

Join to apply for the E-COMMERCE, DIGITAL MARKETING MANAGER role at Perfect Posture.

Location: Norcross, Atlanta GA (Hybrid)

Employment Type: Full-Time

Department: Sales & Marketing / Digital Commerce

Websites: www.perfectposture.com / www.upriteergo.com

Were seeking a strategic, data-driven Digital E-Commerce Marketing Manager to lead our online sales channel for our ergonomic tools and office furniture. This role is ideal for someone who thrives at the intersection of digital marketing, product development and commercialization, merchandising, and the consumer experience. Youll be responsible for driving revenue growth, optimizing the online shopping journey, and ensuring our products are showcased with relevance and accuracy.

Reporting directly to the Sales & Marketing VP, you will lead efforts to develop, execute, and analyze data-driven campaigns that expand our market reach and enhance business KPIs. This role is ideal for a motivated, self-driven, innovative, and detail-oriented professional passionate about leveraging technology to deliver measurable results.

Key Responsibilities

• Develop and execute a cohesive e-commerce strategy to increase KPIs (sales growth, profitability) and maximize ROI across all social and e-commerce platforms.
• Develop and execute the online sales strategy across our own (Shopify, etc.) and third-party (Amazon, etc.) platforms.
• Identify growth opportunities through new channels, partnerships, endorsements and technologies.
• Align e-commerce strategies with company objectives.

Product Merchandising & Content

• Oversee product listings, branding, descriptions, images, and categorization to ensure accuracy and appeal.
• Collaborate with creative and product teams to maintain brand consistency.
• Conduct A/B testing for advertising and product content to optimize performance metrics.

Digital Marketing & Conversion Optimization

• Partner with marketing to drive traffic via SEO, SEM, email, and social media campaigns.
• Monitor and improve conversion rates through A/B testing, UX enhancements and personalization.

Analytics & Performance Tracking

• Analyze sales data, customer behavior, and campaign performance to drive informed decisions.
• Prepare regular reports on KPIs, trends, and forecasts.
• Use tools like Google Analytics, Power BI, or SEMrush to track and measure SEO and campaign effectiveness.

Customer Experience & Support Integration

• Ensure seamless customer journey from discovery to post-purchase.
• Work with support teams to resolve issues and improve satisfaction.
• Develop strategies to enhance customer reviews and feedback, fostering stronger brand loyalty.
• Respond to customer inquiries regarding product details and shipping updates across various platforms.
• Support the rollout of engaging social media campaigns aligned with e-commerce objectives.

Leadership and Collaboration

• Lead cross-functional collaboration with marketing, sales, and operations teams to ensure seamless execution of e-commerce initiatives.
• Provide guidance on best practices for product launches and promotions.
• Assist in evaluating new product viability by delivering data-backed sales projections and budget recommendations.

Skills And Qualifications

• 3-5 years of experience in Digital Marketing or Product Management within e-commerce platforms such as Shopify, Amazon Vendor Central, Walmart, Wayfair, Etsy, etc.
• Proven expertise in SEO and Paid Search, including content and on-page optimization.
• Excellent project management and communication skills.
• Track record of success with A/B testing and campaign performance tracking.
• Proficiency in tools like Google Analytics, Power BI, Looker Studio, and SEO trackers like SEMrush.
• Advanced Excel skills, including VLOOKUPs, Pivot Tables, and other advanced formulas.
• Passion for design, ergonomics, and creating productive spaces.
• Experience in image and video editing tools is a plus.
• Collaborative, results-oriented mindset with excellent verbal and written communication skills.

What We Offer

• Competitive base salary plus performance-based bonuses.
• Comprehensive healthcare and 401(k) benefits.
• Generous annual leave allowance.
• Flexible work options and opportunities for professional growth.

About Us

Perfect Posture (www.perfectposture.com) is the leader in designing and manufacturing ergonomic furniture and accessories that empower workers to achieve healthier, happier, and more productive workspaces. Our innovative solutions are trusted by businesses and end-users worldwide, offering functional, stylish, and sustainable products that redefine workplace wellness and efficiency.

Join Perfect Posture and be part of a team thats shaping the future of ergonomic workspaces!

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