Marketing Coordinator

Join to apply for the Marketing Coordinator role at Radyne Corporation: An Inductotherm Group Company.

The Marketing Coordinator will play a key role in supporting the marketing efforts for both Radyne and Lepel, leaders in induction heating technology. This in-house position involves collaborating with Product Managers, Regional Sales Managers, the Director of Sales, Engineering, Shop Management, and the CEO to develop and execute marketing strategies that enhance brand visibility, drive customer engagement, and support sales objectives.

Responsibilities

• Marketing & Advertising Strategy: Develop and implement targeted outbound marketing campaigns to reach new customers for Radyne and Lepel's extensive suite of induction heating products and services.
• Digital advertising management: Manage digital advertising accounts such as Google Ads and Analytics, optimizing performance and budget allocation.
• Analytics and market research: Track website analytics and conversions, ensuring a data-driven approach to marketing strategies; conduct market research on industry trends, competitor positioning, and customer behavior to inform marketing initiatives.
• Collaboration with sales: Collaborate with the sales team to align marketing strategies with customer acquisition goals.
• Content development and brand representation: Design and develop marketing materials for print, web, email campaigns, trade shows, and presentations; write, proofread, and edit creative and technical content across brochures, newsletters, and press releases; work with Product Managers to develop storyboards and promotional materials to support sales and brand expansion; ensure all materials align with branding standards of Radyne and Lepel.
• Digital and multimedia production: Maintain and update company web pages; create and manage email marketing campaigns using automation tools; execute product photography and videography for promotional use; assist with the development and editing of technical manuals in collaboration with engineering teams.
• Trade shows and events: Plan, coordinate, and support trade show activities, including booth setup, promotional materials, and lead generation strategies; travel occasionally to industry-related trade shows to represent the company and engage with prospects.
• Operational support: Provide technical support across departments, assisting with file transfers, design tasks, and other digital workflow needs; handle customer inquiries, direct calls to the appropriate sales representative, collect preliminary information, and log new leads into the CRM for follow-up.

Application Instructions: Apply Online: ipc.us/t/77EC1A1355294100

EOE/Drug-free workplace

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Appliances, Electrical, and Electronics Manufacturing