Salesforce Marketing Automation Specialist_only on W2

Salesforce Marketing Automation Specialist_only on W2

Salesforce Marketing Automation Specialist_only on W2

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Location: Kansascity, Chicago, Dallas, Atlanta, Denver - Hybrid

Term: 12 months contract

Work Authorization: USC, GC, H1B

Key Responsibilities

• Lead the strategic design and implementation of complex, multi-channel marketing automation programs using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Einstein AI features.
• Serve as a primary technical and strategic advisor to clients, translating their business requirements into actionable solutions and ensuring project success and satisfaction.
• Mentor and manage a team of marketing automation professionals, fostering their growth and ensuring the high-quality, efficient delivery of services across multiple client engagements.
• Drive the continuous improvement of our marketing automation practice by establishing best practices, optimizing workflows, and championing the adoption of advanced platform capabilities.
• Establish KPIs and measurement frameworks to demonstrate business impact and ROI of Salesforce initiatives
• Develop and maintain relationships with key stakeholders, including IT, Analytics, and Marketing teams
• Lead proof of concept development and technical solution design for enterprise clients
• Mentor and develop team members while fostering a culture of innovation and technical excellence
  
  

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Computer Science, or a related field.
• 6+ years of hands-on experience in marketing automation, with deep expertise in the Salesforce Marketing Cloud platform (Journey Builder, Automation Studio, Email Studio).
• 3+ years of experience leading technical project teams in an agency or consulting environment.
• Proven ability to manage senior client relationships and act as a strategic advisor on marketing technology solutions.
• Experience with multi-channel journey orchestration, real-time personalization, and campaign execution.
• Excellent project management and team leadership abilities
• Strong communication skills and ability to translate technical concepts for non-technical audiences
• Hands-on experience with AMPScript, SQL, and Server-Side JavaScript (SSJS).
  
  

Preferred Qualifications

• One or more Salesforce certifications (e.g., Marketing Cloud Consultant, Administrator, or Developer; Data Cloud).
• Experience implementing AI-powered marketing features, such as Salesforce Einstein.
• Knowledge of data privacy regulations (GDPR, CCPA) and agile software implementation methodologies.
• A track record of leading teams through large-scale digital transformation or platform migration projects.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Information Technology

• Industries

  IT Services and IT Consulting

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