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Hire Profile

Product Marketing Manager

Hire Profile, Atlanta, Georgia, United States, 30383

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Overview

HYBRID 3-DAYS IN-OFFICE, ATLANTA. Hire Profile is partnering with a global company advancing utility products and services used worldwide to find two experienced

Product Marketing Managers . These roles will play a critical part in shaping how new products and software solutions are positioned, launched, and adopted in the marketplace. The

Product Marketing Manager

(PMM) will work closely with Product Management and Sales to translate technical capabilities into compelling, benefits-driven messaging. The PMM will lead product positioning, competitive analysis, and go-to-market strategies, ensuring successful product launches and strong sales enablement. This role is ideal for a skilled marketing professional who thrives in a fast-paced environment, enjoys cross-functional collaboration, and has a proven track record of driving growth through effective product marketing. Responsibilities Collaborate with Product Management on product launches and release updates Build and execute go-to-market strategies, including messaging and collateral development Develop product positioning, value propositions, and competitive analysis Partner with Sales to gather market intelligence and support customer acquisition Create tools and materials to drive sales enablement and pipeline growth Direct agency partners on content for campaigns, social, SEO, and lead nurture efforts

Qualifications

57 years of product marketing experience, with at least 3 years leading new product introductions Bachelors degree required (Marketing, Business, or Communications preferred) Demonstrated expertise in commercial storytelling, copywriting, and digital campaigns Experience with project management and marketing platforms (e.g., Asana, LeanKit, Salesforce, Marketing Cloud) preferred

Benefits

Our client provides a competitive salary and benefits package, including: Medical and dental insurance 401(k) with company match Employee Stock Purchase Plan Short- and long-term disability Life insurance and supplemental benefits Paid vacation and tuition reimbursement

This search is being managed by Kat Rutherford Details

Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing, Product Management Industries: Manufacturing, Utilities, and Air, Water, and Waste Program Management

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