Beauty In Color is hiring : Head of Marketing – Scale African Futurism Fine Art

Overview

Head of Marketing – Scale African Futurism Fine Art Brand to $2M / Month

At Beauty In Color, we deliver luxury African Futurism portrait experiences that empower women and celebrate legacy. We have achieved a $5,700 AOV with a 10:1 ROAS and are looking to scale to $2M per month. We seek a Head of Marketing who is strategic, hands-on in media buying, creative direction, and growth hacking.

Learn more about us here:

The Mission

In the next 90 days, your goal is simple but bold:

• Build and lead a world-class marketing team
• Partner with the Sales Director to scale Beauty In Color to $2M / month
• Reduce CAC while increasing LTV through smart funnel design, content, and retargeting

What You’ll Do

• Funnel Strategy & Execution: Design and optimize call funnels (low-ticket → high-ticket ascension) to drive high-quality bookings and repeat clients
• Media Buying: Manage and scale Facebook and Google Ads campaigns
• Content Marketing: Plan and execute content strategies (organic, paid, email, SMS) to nurture leads and boost conversions at every stage (TOF, MOF, BOF)
• Team Leadership: Recruit and lead a marketing team including a media buyer, creatives & communications manager, CRO specialist, and IT support within 3 months
• Conversion Rate Optimization: Implement CRO tactics to increase booking rates, show rates, and upsells
• Lifecycle Marketing: Use email & SMS campaigns to re-engage past clients and increase repeat sessions
• Risk Management: Diversify ad accounts, pixels, and payment methods; manage budgets and creative fatigue to scale safely
• Performance Tracking: Report and optimize based on KPIs (CAC, LTV, ROAS, AOV, booking rates, lead quality)
• Collaboration: Work directly with the Sales Director to ensure marketing and sales work as one revenue-driving machine

Who You Are

• Proven success in scaling high-ticket offers with a funnel-based marketing approach
• Strong media buying experience with Facebook & Google (multi-account scaling experience a plus)
• Deep knowledge of full-funnel strategies — TOF, MOF, BOF — including remarketing
• Skilled in content marketing, email / SMS automation, and lead nurturing
• Strong ability to recruit, build, and lead top-performing marketing teams under fast timelines
• Familiar with risk mitigation strategies (ad accounts, budgets, pixels, credit cards, creative rotations)
• Performance-driven, with a track record of reducing CAC and increasing LTV
• Highly collaborative, able to work side by side with the Sales Director

What’s In It For You

• Competitive base salary + performance incentives tied directly to hitting growth goals
• Ownership of a multi-million-dollar marketing budget and the freedom to scale strategically
• The chance to build a top-tier marketing team from the ground up
• Work directly with the founder and Sales Director to scale Beauty In Color into a $24M / year global brand
• Be part of a purpose-driven mission that blends luxury, empowerment, and culture
• Remote flexibility — lead from anywhere while impacting women worldwide

How to Apply

If you’re the kind of marketer who sees $2M / month in 90 days as a challenge, not a dream, we want you.

Submit your resume and a cover letter outlining:

• Your experience scaling funnels to 7- or 8-figure months
• A successful campaign you’ve run that reduced CAC and boosted LTV
• How you’d structure and scale our marketing team to hit target in 3 months

At Beauty In Color , we don’t just create art. We build legacies, empower Queens, and redefine culture. Are you ready to lead the movement?