Fi
Welcome to Fi.
We're a passionate team from Square, Google, TikTok, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a dog parent. The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring - and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the "impossible," or as we call it here "let me find a way," to redefine the future of dog ownership together.
Fi is looking for a Social Media Lead!
Fi is looking for a Social Media Lead to take our organic social and influencer marketing to the next level.
We've built the most advanced dog tracker on the market, but we're just getting started. Our social presence has massive potential, and we need someone who can scale our community, turn engagement into obsession, and make TikTok a powerhouse for Fi.
If you live and breathe social media, thrive on making brands go viral, and want to shape the future of how dog parents connect with Fi-this is your chance.
What You'll Do:
$80,000 - $140,000 a year
The anticipated base salary range for this position is $80,000-$140,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time. In Summary: Fi is looking for a Social Media Lead to take our organic social and influencer marketing to the next level . We need someone who can scale our community, turn engagement into obsession, and make TikTok a powerhouse for Fi . The anticipated base salary range for this position is $80,000-$140,000 a year . En Español: Bienvenidos a Fi. Somos un equipo apasionado de Square, Google, TikTok, Peloton, Uber y otros que trabajan para transformar la relación perro-humano. Nuestra misión? Desarrollar tecnología de vanguardia para revolucionar lo que significa ser padre de perro. La industria del perro permanece firmemente atrapada en el pasado y estamos aquí para cambiar eso. Fi está aprovechando el talento y la experiencia de nuestro equipo para mejorar las vidas de millones de perros en los EE.UU. En tiempo real seguimiento de ubicación, actividad, sueño y monitoreo de comportamiento - y ese es solo el comienzo. Si usted vive y respira las redes sociales, prospera en hacer que las marcas se vuelvan virales, y desea dar forma al futuro de cómo los padres perros se conectan con Fi-Esta es su oportunidad. Lo que hará: Proporcionar la estrategia social orgánica de Fi a través de Instagram, TikTok, y más allá de impulsar el compromiso, crecimiento y amor por la marca a escala. Desarrollar TikTok como un canal principal, crear contenido viral y construir seguidores dedicados. Dirigir y escalar nuestro programa de marketing de influencers para identificar, gestionar y colaborar con socios clave para amplificar el alcance de Fi. Supervisar la participación comunitaria, asegurarse de cada comentario, DM y etiqueta es una oportunidad para convertir a sus seguidores en fanáticos leales. Analizar el rendimiento social, iterar sobre estrategias de contenidos e informar sobre métricas claves para optimizar el crecimiento. Cobertura de salud Top-Notch: Tenemos tu espalda (y tus dientes y ojos) con un seguro médico, dental y visual completo. Beneficios del bienestar: acceso gratuito a One Medical, Kindbody y Talkspace para que te sientas lo mejor posible. Regresar a los cachorros: Haz una donación anual de $500 a una organización benéfica perra de su elección a través de nuestro Programa BarkBack. Miembros de Fi Gratuita: Tu mejor amigo peludo obtendrán todos los beneficios de un collar fi, en nosotros! Amor por la diversidad + Compartir la magia de Fi con sus seres queridos mediante nuestro programa de regalos. Esta política se aplica a todas las prácticas laborales dentro de nuestra organización, incluyendo la contratación, promoción, despido, despedimiento, retiro, licencia de ausencia, indemnización, beneficios, formación y aprendizaje.
We're a passionate team from Square, Google, TikTok, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a dog parent. The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring - and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the "impossible," or as we call it here "let me find a way," to redefine the future of dog ownership together.
Fi is looking for a Social Media Lead!
Fi is looking for a Social Media Lead to take our organic social and influencer marketing to the next level.
We've built the most advanced dog tracker on the market, but we're just getting started. Our social presence has massive potential, and we need someone who can scale our community, turn engagement into obsession, and make TikTok a powerhouse for Fi.
If you live and breathe social media, thrive on making brands go viral, and want to shape the future of how dog parents connect with Fi-this is your chance.
What You'll Do:
- Own Fi's organic social strategy across Instagram, TikTok, and beyond-driving engagement, growth, and brand love at scale.
- Develop TikTok as a primary channel, crafting viral content and building a devoted following.
- Lead and scale our influencer marketing program-identifying, managing, and collaborating with key partners to amplify Fi's reach.
- Oversee community engagement, making sure every comment, DM, and tag is an opportunity to turn followers into loyal fans.
- Analyze social performance, iterate on content strategies, and report on key metrics to optimize growth.
- A deep understanding of social media trends, platform algorithms, and what makes content shareable.
- 4+ years of proven experience growing a brand's organic social presence, with a strong focus on TikTok.
- Experience in influencer marketing-building and managing relationships that drive impact.
- A data-driven mindset, with the ability to translate insights into action.
- A sharp creative eye, strong copywriting skills, and the ability to produce compelling content.
- Passion for dogs (obviously) and excitement about building a category-defining brand.
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We've got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
$80,000 - $140,000 a year
The anticipated base salary range for this position is $80,000-$140,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time. In Summary: Fi is looking for a Social Media Lead to take our organic social and influencer marketing to the next level . We need someone who can scale our community, turn engagement into obsession, and make TikTok a powerhouse for Fi . The anticipated base salary range for this position is $80,000-$140,000 a year . En Español: Bienvenidos a Fi. Somos un equipo apasionado de Square, Google, TikTok, Peloton, Uber y otros que trabajan para transformar la relación perro-humano. Nuestra misión? Desarrollar tecnología de vanguardia para revolucionar lo que significa ser padre de perro. La industria del perro permanece firmemente atrapada en el pasado y estamos aquí para cambiar eso. Fi está aprovechando el talento y la experiencia de nuestro equipo para mejorar las vidas de millones de perros en los EE.UU. En tiempo real seguimiento de ubicación, actividad, sueño y monitoreo de comportamiento - y ese es solo el comienzo. Si usted vive y respira las redes sociales, prospera en hacer que las marcas se vuelvan virales, y desea dar forma al futuro de cómo los padres perros se conectan con Fi-Esta es su oportunidad. Lo que hará: Proporcionar la estrategia social orgánica de Fi a través de Instagram, TikTok, y más allá de impulsar el compromiso, crecimiento y amor por la marca a escala. Desarrollar TikTok como un canal principal, crear contenido viral y construir seguidores dedicados. Dirigir y escalar nuestro programa de marketing de influencers para identificar, gestionar y colaborar con socios clave para amplificar el alcance de Fi. Supervisar la participación comunitaria, asegurarse de cada comentario, DM y etiqueta es una oportunidad para convertir a sus seguidores en fanáticos leales. Analizar el rendimiento social, iterar sobre estrategias de contenidos e informar sobre métricas claves para optimizar el crecimiento. Cobertura de salud Top-Notch: Tenemos tu espalda (y tus dientes y ojos) con un seguro médico, dental y visual completo. Beneficios del bienestar: acceso gratuito a One Medical, Kindbody y Talkspace para que te sientas lo mejor posible. Regresar a los cachorros: Haz una donación anual de $500 a una organización benéfica perra de su elección a través de nuestro Programa BarkBack. Miembros de Fi Gratuita: Tu mejor amigo peludo obtendrán todos los beneficios de un collar fi, en nosotros! Amor por la diversidad + Compartir la magia de Fi con sus seres queridos mediante nuestro programa de regalos. Esta política se aplica a todas las prácticas laborales dentro de nuestra organización, incluyendo la contratación, promoción, despido, despedimiento, retiro, licencia de ausencia, indemnización, beneficios, formación y aprendizaje.