Recruitment Room - Global is hiring: Marketing Lead in New York

Overview Were building a platform setting the standard for how regulated blockchain applications enforce transaction rules at the smart contract layer. We empower teams to create modular, programmable policiessuch as AML/CFT checks or offchain collateral requirementsthat are verified before a transaction executes onchain. Our system enforces these policies with cryptographic guarantees, providing robust, scalable risk management tailored to real-world use cases. Salary Base pay range: $140,000.00/yr - $200,000.00/yr This range is provided by Recruitment Room - Global. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. The Role As the Marketing Lead, you will define and amplify our position in the market while creating a consistent, clear, and compelling narrative across all channels. You will shape how were perceived externally, ensuring that our marketing efforts drive brand progression, support customer acquisition and product initiatives, and resonate deeply with our target audiences. Responsibilities Create the core fundamental processes and feedback loops that define the marketing and communications function within the company. Design the cross-functional comms between sales, product, design, and engineering to create marketing content and campaigns. Develop metrics-driven systems to measure marketing performance and identify optimization opportunities. Create marketing content, campaigns, and maintain a content calendar for Twitter and LinkedIn. Plan our events on a regular schedule to foster industry relationships and collaborate with other internal functions on execution. Coordinate with partners to plan joint events, podcasts, marketing/product campaigns, and other strategic initiatives. Define content strategy to inform regulators on blockchain technology and our organization. Narrative & Storytelling Clearly articulate our platform and its product suite through effective marketing strategies. Translate our product design into clear, compelling messaging. Define and communicate a strong narrative that lands across crypto-native audiences, traditional finance, and fintechs. Produce high-quality content and thought leadership, including blog posts, research pieces, and keynote presentations. Coordinate public appearances for us including podcasts, keynote presentations, and events. Manage website content, design, and copy to effectively convey our technology and communicate product, business, and research updates. What We Look For 5+ years of experience with strategic planning and execution of marketing processes End-to-end ownership of marketing and communications Customer-centric, driven, creative, and metrics-oriented Experience translating complex technical products into clear messaging Short term: Establish foundational marketing processes Long term: Define our position in the market Agency and a high bar for quality Interview Process Hiring Manager Interview Behavioural Interview Take Home Test Group Interview Final Interview Skills Marketing, strategic planning, communications, campaigns, blockchain, crypto native Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Business Consulting and Services Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr