Director of Public Relations Job at BodyHealth in Los Angeles

Overview

BodyHealth is seeking a dynamic and experienced Director of Public Relations to lead BodyHealth’s PR, media, and event strategy. This role will focus on driving brand awareness, strengthening media relationships, and executing high-impact events and campaigns that position BodyHealth at the forefront of wellness, fitness, and nutritional supplements. The ideal candidate will bring proven expertise in securing press, managing high-profile partnerships, and leading both internal and external teams to deliver measurable results.

Key Responsibilities

• Public Relations & Media: Leverage established relationships with journalists, editors, and producers to secure consistent, high-impact coverage. Proactively pitch brand stories, product launches, and thought leadership to industry-specific and mainstream outlets. Secure podcast and broadcast opportunities for executives and talent partners. Work with media and influencers to secure attendance and post-event coverage. Maintain and expand a dynamic network of editors, talent managers, and influencers.
• Event Marketing & Brand Experiences: Lead the planning and execution of 8–12 annual events, from influencer activations to high-profile product launches and media events. Partner with production agencies on large-scale events; manage logistics and creative execution for smaller activations. Drive press and influencer attendance, engagement, and event coverage. Identify third-party event integration opportunities that align with brand positioning.
• Influencer, Celebrity, and Seeding Programs: Own the product seeding strategy — ensuring placement with journalists, influencers, athletes, and cultural figures who amplify brand visibility. Manage the in-kind ambassador program and track ROI of all seeding efforts. In partnership with the Director of Brand Communications & Partnership Marketing, integrate celebrity/influencer into PR and event strategies. Monitor, track, and analyze performance from product seeding efforts to ensure ROI and continued effectiveness.
• Partnerships & Talent Amplification: Collaborate on brand-to-brand partnerships and ensure PR integration across all initiatives. Amplify Tier 1 talent partnerships through media outreach, event presence, and cultural storytelling.
• Reporting & Performance Analysis: Deliver monthly reporting on events, media placements, and seeding results — analyzing performance, ROI, and opportunities. Translate coverage and PR efforts into business impact, sharing insights with leadership and cross-functional partners.

Qualifications

• 5–8 years of PR experience in consumer, wellness, lifestyle, fashion, or luxury (agency or in-house).
• Proven track record securing top-tier media coverage through strong personal relationships.
• Demonstrated ability to plan and execute large-scale events that generate visibility and buzz.
• Exceptional organizational and project management skills — able to juggle multiple initiatives without losing detail.
• Polished communicator, both written and verbal, with strong pitching skills.
• Strong pulse on culture, including but not limited to what individuals and brands are influencing cultural shift.
• High cultural IQ — understands trends, who/what is driving influence, and how to insert the brand authentically.
• Charismatic and confident representing the brand at media events, press trips, and with partners.

Location

This is a remote position based out of New York City or Los Angeles. Travel to events is required.

Hours

This is a full-time salaried position with a minimum of 40 hours per week in the office, from 9:00am to 6:00pm (Local Time) Monday through Thursday. With Fridays starting at 8:55AM EST due a company wide staff meeting.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Public Relations

Industries

Wellness and Fitness Services, Retail Health and Personal Care Products, and Retail Apparel and Fashion