SOCIAL CONTENT SPECIALIST - DD2025 Job at Techlink Systems in Chicago

Job Title: Sales & Marketing - Social Content Specialist
Location Will consider 100% remote, but would prefer someone in Greater Chicago Area or Greater New York Metro Area (Remote/Hybrid)

Job Description: KCNA Social Content Creator)
Are you a creative powerhouse with a passion for storytelling and social media? The KCNA Social Media team is looking for a Social Content Creator to help shape the voice of beloved, iconic brands through bold, trend-setting content. This role is ideal for someone who lives and breathes social media, has a sharp eye for design and video editing, and thrives in a fast-paced, collaborative environment. You’ll be responsible for producing engaging, platform-native content (videography, photography, and graphic design), while also supporting the sourcing of user-generated, employee-generated, and partner-produced content. Your work will directly influence how consumers experience and engage with our brands, helping to build community and drive cultural relevance.

Key Responsibilities
Content Creation (90%)
•       Develop thumb-stopping content for platforms like Instagram, TikTok, and Facebook.
•       Shoot original videos, take photos, and design static graphics aligned with brand guidelines and current trends.
•       Collaborate with internal teams and agency partners to ensure content aligns with brand strategy and campaign goals.
•       Stay ahead of social trends, platform updates, and emerging formats to inform content strategy.
•       Participate in all stages of content creation — from ideation to execution.
•       Review performance data regularly to assess and optimize content effectiveness.
•       Expected to appear on camera within produced content.

Content Coordination (10%)
•       Discover, source, and manage content banks of UGC, EGC, and partner-produced assets.
•       Support creative briefing, development, and production of externally sourced content.

Qualifications
•       2+ years of experience in social media content creation.
•       Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.).
•       Portfolio showcasing standout social content and creative impact is required.
•       Deep understanding of social media platforms, trends, and best practices.
•       Experience with social media management tools (Sprinklr preferred).
•       Excellent copywriting and communication skills.
•       Bachelor’s degree in marketing, communications, design, or related field preferred.
•       Bilingual in Spanish is a plus.
•       Experience in community management and/or agency background is a bonus.
•       Consumer Packaged Goods (CPG) experience is highly desirable.
•       Candidates with a visible personal social presence (e.g., Instagram or TikTok, YouTube) are preferred.