ZipRecruiter
Performance Marketing Manager (Remote US)
ZipRecruiter, Raleigh, North Carolina, United States, 27601
Overview
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use a proprietary methodology that focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to develop comprehensive digital marketing strategies to help clients hit their SQL targets. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with enterprise clients, communicates results, creates custom strategies, and executes Paid Media deliverables. You will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. This role is listed internally as Account Strategist, Paid Media Responsibilities
Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Responsible for personal productivity and utilization Work with the Associate Director to ensure internal and client goals are achieved Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads with focus on keyword research, ad copy, and audience targeting to maximize ROI What You Offer
3+ years experience at a performance/digital marketing agency Experience with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads, and others) Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles including keyword research, ad copy, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive decisions Ability to drive results and measure via OCT Proven success with mid-market or enterprise accounts A unique perspective on driving value for SaaS Ability to translate and articulate strategy and tell stories with data Competitive and curious; a true problem solver Always seeking opportunities to grow and share Ability to organize, prioritize, and manage multiple projects simultaneously Quality-obsessed and principled about advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like
Demonstrate core values in interactions Manage approximately five mid-tier and enterprise accounts Meet and exceed department OKRs, including client growth and goal attainment Build client trust and relationships that drive renewals Cross-sell services aligned with client goals Clearly communicate results with client contacts and executives Make exceptional decisions regarding strategic direction for accounts What We Offer
We offer a set living wage. The annual base salary range for this position based in the United States is $70,000 - $95,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, skills, and depth of experience. Medical, dental, and vision plans, and life insurance coverage for you and your family that fit your lifestyle. Includes a 100% employer-paid plan for you and a 50% employer contribution for dependents. Benefits to Support the Whole Person
Mental health: Access to certified therapists and wellness resources Physical health: Gympass Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership Work Environment Requirements
As a remote-first company, you’ll be able to work from anywhere in the US, with the option to use our Irvine, California offices. For some positions, we accommodate global opportunities where we have established businesses. Global locations require current work authorization and residence in that country. This role can operate 100% virtually from a home office. We collaborate via Zoom and Slack. You will use a laptop (PC or Mac) and other essential tools. You must remain stationary for extended periods, interpret written and verbal communication, have reliable internet, and maintain a professional background. To perform this job, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made for qualified individuals with disabilities. If you require accommodations in applying, please email careers@directiveconsulting.com. Additional Information
Directive values People First and is committed to diversity and inclusion. All qualified applicants will receive consideration regardless of race, color, religion, sex, national origin, disability, or veteran status.
#J-18808-Ljbffr
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use a proprietary methodology that focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to develop comprehensive digital marketing strategies to help clients hit their SQL targets. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with enterprise clients, communicates results, creates custom strategies, and executes Paid Media deliverables. You will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. This role is listed internally as Account Strategist, Paid Media Responsibilities
Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Responsible for personal productivity and utilization Work with the Associate Director to ensure internal and client goals are achieved Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads with focus on keyword research, ad copy, and audience targeting to maximize ROI What You Offer
3+ years experience at a performance/digital marketing agency Experience with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads, and others) Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles including keyword research, ad copy, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive decisions Ability to drive results and measure via OCT Proven success with mid-market or enterprise accounts A unique perspective on driving value for SaaS Ability to translate and articulate strategy and tell stories with data Competitive and curious; a true problem solver Always seeking opportunities to grow and share Ability to organize, prioritize, and manage multiple projects simultaneously Quality-obsessed and principled about advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like
Demonstrate core values in interactions Manage approximately five mid-tier and enterprise accounts Meet and exceed department OKRs, including client growth and goal attainment Build client trust and relationships that drive renewals Cross-sell services aligned with client goals Clearly communicate results with client contacts and executives Make exceptional decisions regarding strategic direction for accounts What We Offer
We offer a set living wage. The annual base salary range for this position based in the United States is $70,000 - $95,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, skills, and depth of experience. Medical, dental, and vision plans, and life insurance coverage for you and your family that fit your lifestyle. Includes a 100% employer-paid plan for you and a 50% employer contribution for dependents. Benefits to Support the Whole Person
Mental health: Access to certified therapists and wellness resources Physical health: Gympass Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership Work Environment Requirements
As a remote-first company, you’ll be able to work from anywhere in the US, with the option to use our Irvine, California offices. For some positions, we accommodate global opportunities where we have established businesses. Global locations require current work authorization and residence in that country. This role can operate 100% virtually from a home office. We collaborate via Zoom and Slack. You will use a laptop (PC or Mac) and other essential tools. You must remain stationary for extended periods, interpret written and verbal communication, have reliable internet, and maintain a professional background. To perform this job, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made for qualified individuals with disabilities. If you require accommodations in applying, please email careers@directiveconsulting.com. Additional Information
Directive values People First and is committed to diversity and inclusion. All qualified applicants will receive consideration regardless of race, color, religion, sex, national origin, disability, or veteran status.
#J-18808-Ljbffr